My first setps with mutlichannel campaigns
Multichannel campaigns let you connect with prospects across different platforms. This increases your visibility and chances of conversion. Relying on one channel, like email, limits your reach. Combining email, LinkedIn, and phone calls creates a more personalized and effective outreach strategy.
How to create a multichannel campaign
Pick platforms that make sense for your audience, like email, LinkedIn, or phone calls. For instance, start with an email outreach.
If someone doesn’t check their email, use a condition to follow up on another platform. For example, if they don’t open your email after a few days, send a LinkedIn invite.
If a prospect engages with your emails (like clicking a link), you can add a phone call to move things forward.
If the prospect doesn’t respond to your emails, add a condition to send a LinkedIn connection request.
Timing is key. Choose when your campaign should run based on the prospect’s time zone and the delays between your steps.
