Pause a campaign when one lead from a company engages
Each campaign is set by default to stop when a lead replies to an email or LinkedIn message. You can enable an option to pause the campaign for all leads from the same company when one lead shows interest. This prevents further emails to other leads in the company once engagement is detected.
Why this matters
When a lead responds, it shows interest. Continuing to email other leads from the same company can feel impersonal and reduce your chances of success.
Pausing the campaign helps avoid wasting time and email credits on leads who are no longer relevant to your outreach.
Sending emails to multiple leads from the same company after one engages can come across as spammy. This feature helps you maintain a professional approach and protect your brand’s reputation.
Once a lead responds, you should focus on personalized follow-ups like scheduling meetings or demos. Pausing the campaign gives your team time to nurture the lead effectively.
How to set it up
Use cases
A B2B company is reaching out to multiple decision-makers in large corporations. After one of the contacts engages, the campaign is paused for the rest to focus on nurturing that lead and increase the chances of closing the deal.
A marketing agency targets different members of an influencer’s team. When the manager engages, pausing the campaign ensures no more emails are sent to other members, creating a smoother, more professional conversation.
A SaaS company offers free trials to various teams in the same company. Once one lead responds, pausing the campaign prevents overwhelming the others, ensuring a smooth onboarding process for the new lead.
