Reduce bounce with lemlist
What is an email bounce?
An email bounce happens when your email can’t reach the recipient. There are two types:
Soft bounce: A temporary issue, such as:
1
Full inbox
2
Server problems
3
Email size limits
4
Content blocked by filters
5
Authentication issues (DMARC, SPF, DKIM)
Hard bounce: A permanent failure, often due to:
1
Invalid email address
2
Typos or closed accounts
How to prevent email bounces?
To reduce bounces:
1
Verify email addresses: Keep your contact list up-to-date.
2
Clean your list regularly: Remove inactive or bouncing addresses.
3
Monitor blacklists: Make sure your domain isn’t blacklisted.
4
Optimize email content: Avoid triggering spam filters.
Key checks for your anti-bounce strategy
Use this checklist to improve email deliverability and reduce bounces:
1
Set up a custom tracking domain: Helps build a positive reputation with email providers.
2
Check deliverability: Ensure your sending practices meet best practices.
3
Avoid common cold email mistakes: Review your emails to avoid errors.
4
Validate emails: Use tools to check the accuracy of your contact list.
5
Check domain health: Use online tools to assess your domain’s health.
6
Set up SPF and DKIM: Authenticate your emails for better deliverability.
7
Write engaging subject lines: Make sure they stand out but don’t trigger bounces.
8
Manage email volume: Send fewer than 100 emails per day to protect your domain.
By following these steps, you’ll reduce bounces and improve email performance.
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