lemlist’s new feature allows for scalable personalization, lead segmentation, and data cleaning previously deemed impossible.
Ditch generic outreach. Let AI craft irresistible icebreakers and custom content from your leads’ info.
Oh..and did we say you can do all that straight from within lemlist?
No need to type each lead into ChatGPT, let AI Variables execute a prompt on all your leads at once.
AI Variables: A new era 🆕
The arrival of AI Variables means we’re entering a new level of outreach scalability.
AI Variables allow you to:
➡️ Scale your cold email personalization
➡️ Segment your leads
➡️ Clean up your leads’ data
All with a prompt. All with AI. All with a few clicks!
How to create AI Variables in lemlist
You can add AI Variables to the data of your leads in your campaign’s leads list.
Here’s how:
Step 1: ➡️ Go to your campaign leads list
Step 2: ➡️ Click on Enhance leads (1) and then AI variable (2)
Step 3: ➡️ Give your AI variable a name and click save
Step 4: ➡️ Click on Import a template (or create your own prompt)
Step 5: ➡️ If using a template, copy and paste it into the prompt field
Step 6: ➡️ Try your prompt on one lead first by clicking Generate for this lead
Step 7: ➡️ Check the results. Like what you see? Hit the Generate for # leads button to generate icebreakers for all your leads.
Step 8: ➡️ Add the variable to your post, for example: {{icebreaker}}
Now you know how to add AI Variables to your leads and campaigns, let’s discover some specific use cases.
Scaling your cold email personalization 📈
Before AI Variables, writing personalized messages for every lead used to be a tedious process.
Now with lemlist, you just add an AI Variable to your message that changes based on your leads’ data.
The possibilities are limitless. To give you some examples of the awesome things you can do with lemlist’s AI Variables, here are some specific use cases.
Create hyper-personalized icebreakers ❄️
What better way to start your cold email than with an icebreaker?
AI Variables make it easy to add human-like icebreakers to your cold emails.
Here’s how:
Go to your campaign’s lead list and add an AI Variable, as shown in the example above. Name the AI Variable Icebreakers.
Then, click on Import template and search for the keyword icebreaker.
Use the prompt Icebreaker from Job title:
Now copy the prompt and paste it into the prompt field:
Generate the icebreaker for one lead first to see if you like the results.
If you do, generate the icebreakers for all leads.
Then add the {{icebreakers}} tag to your campaign.
P.S. per location 🗺️
Wouldn’t it be cool to compliment the town your leads live in?
You would make an instant connection with them.
Yes, we know… You could already do that by writing a separate compliment for each lead, but that’s the old and tedious way of personalizing your outreach.
Even by using ChatGPT on each lead separately, it’s still a heck of a job.
With AI Variables, you use one prompt on all your leads, and you’re done. You don’t even have to write the prompt yourself because it’s already there in lemlist’s Prompts Library.
Follow the steps above to add an AI Variable and give it any name you want.
Then, search for P.S. in the Prompts Library and use the Personalized and engaging P.S. line prompt.
Then add the name of the AI Variable in curly brackets to your campaign like this:
{{aivariable}}
Quickly clean your leads’ data 🧹
Some of your lead data may not be optimal for using in a campaign.
Weird capitalization or extended versions of company names that nobody uses can give away that you’re using automated messages.
With AI Variables, you can bulk edit leads’ data into something usable.
Here are two use cases:
1. Clean company names
Sometimes the extended version of a company name does not work for outreach in a conversational style.
You’ll want to refer to the company in the same way that prospects working for the company do.
With AI Variables, it’s easy to change all those clunky company names into something smoother.
Create a new AI Variable in your campaign’s lead list. Then search for the Clean Company Name template in lemlist’s Prompts Library.
Copy and paste the template into the prompt field of your AI Variable.
Try it one lead with an awkward company name first. If you like what you see, run it on all your leads.
2. Clean job titles
Job titles can sometimes have useless information in them. You don’t want that to appear in your campaigns.
So, what can you do instead of manually removing the extraneous info?
Use an AI Variable. We already have this template in the Prompts Library!
Then, use the clean job titles in your campaign instead of the original job titles that may contain irrelevant or unnecessary information.
Easily segment your leads
AI Variables also offer faster lead segmentation.
This lets you quickly laser-focus your campaigns, leading to potentially more booked meetings and more revenue.
You can segment leads by industry, location, and any other available data.
Here are two examples:
1. Segment leads by industry model
If you need your leads segmented into B2C and B2B, AI Variables is your friend.
Search for B2B in the Prompts Library to find the Identify B2B or B2C companies template.
Now you can adjust your outreach based on whether your lead is working in B2C or B2B.
2. Score leads based on job title ⭐
When doing outreach, you may want to spend more time on leads with decision-making authority.
But plowing through your leads to find those decision-makers is time-consuming.
Well, not anymore:
With lemlist’s AI Variables, you can score your leads based on the authoritativeness of their job title.
In lemlist, create a new AI Variable and call it “lead score” and use the following prompt:
“Please score the lead based on their {{jobTitle}}. Use a scoring system of 1-3, with 1 being the position with the most authority and 3 with the least authority.”
This lead scoring allows you to spend more time on the leads that really matter.
Your imagination is the limit 🚀
With AI Variables, lemlist takes outreach scalability to new heights.
AI Variables are only limited by your imagination because they work just like ChatGPT; only this time, a single prompt works on all your leads.
