Why should you know your business buyer persona? 

56% of companies have generated higher-quality leads using buyer personas.

Once you build your buyer persona, you’ll know who you want to target and how to approach them.

In this article, we’ll give you a template you can copy and paste within 5 different software you can use to help you build your buyer persona.

We’ll also show you a free AI-powered tool that generates your buyer persona with just a few clicks. 

Buyer Persona Template

You can use this template yourself and fill it in to narrow down your perfect buyer persona.

If you’re still doubtful, we’ve also prepared some buyer persona examples for you.

Profile

  • Position:
  • Seniority:
  • Hobbies:
  • Age:
  • Location:

Goals and objectives

  • Responsibilities (scope):
  • Pain points:
  • Metric affected:
  • Tactical problem:
  • Root cause:
  • Business impact:
  • Dream outcome:

Company

  • Industry:
  • Size:
  • Revenue racket:
  • Target audience:
  • B2B or B2C:
  • Type:

Outreach

  • Intent:
  • Touchpoints:
  • What alternatives to your product/service do they use?
  • What’s the risk of not solving the problem?
  • What are the benefits of using the product/service?
  • What free resource can you offer to start a conversation?
  • Tone of voice:

If you’re looking for more options, we’ll leave these templates here so you can choose from!

You can choose this template, without an image and focused on your buyer persona’s goals and objectives, rather than just on the business side of things.

This template will help you define how exactly you’ll be approaching your leads. What tactics and strategies you’ll be using depending on their personality.

With this template we’re not only focusing on the buyer persona, we’re also analyzing what solutions we can offer to position ourselves as a valuable contact.

For this last template we’re giving you more free space to decide what factors really matter to you when crafting your buyer persona and how they will clarify your approach.

Simply access the document, select your preferred template, and fill it out!

lemlist Persona Buyer Generator

You can get your business buyer persona with lemlist’s ICP generator. It only needs to know your business email and your market focus ( B2B or B2C). Then, you’ll get 3 buyer personas that you can use to personalize your cold outreach efforts and get more revenue.

Key Takeaways

->Creating your buyer persona will help you improve your networking and outreach efforts.

->You can create your buyer persona for free with lemlist free ICP generator.

->When creating your business buyer persona, gather enough information to create a detailed and accurate representation of your target audience. This includes:

  • Demographic information
  • Challenges and pain points
  • Goals and aspirations
  • Buying behavior
  • Preferred communication channels
  • Objections and barriers

Wondering where you can find your ideal clients? lemlist has a 4M+ lead database that you can filter by name, job title, company, industry, country, etc.

Try it through lemlist 14-day free trial – no card required.