72% of people exclusively engage with emails tailored to them.
The problem is, that when you scrap data, you don’t always get the correct information, making it painfully obvious that you’re not writing the emails.
Enriching your leads will help you solve this problem.
What is lead enrichment?
To enrich your leads means to go through a process in which you enhance and complete the data you currently have on your leads.
You can either do this manually (which is time-consuming, to say the least) or you can use tools to scrap and enrich leads’ data.
However you choose to enrich your leads’ data, you should know that it is a crucial step in order to be able to properly segment and target your leads with effective personalization.
Lead enrichment process
Enriching your leads is a simple process that does not consist solely of adding missing information.
- Lead generation
Find your leads using databases or scraping data with a Chrome extension from LinkedIn or any other platform.
At this point, you may just gather basic information such as name, email, company, etc.
- Data validation
You can do this with email verification tools to ensure you have the correct data so you’re not wasting your time or hurting your deliverability.
However, you can skip this step if you invest in a finder and verifier tool.
At this point, you can also make sure that your lists of leads are clean and do not have duplicates.
- Data enrichment
This is where you can finally start to fill in the blanks.
We strongly suggest using lead enrichment tools to make sure you don’t waste valuable resources (including your time).
Make sure you include all of the data you’ve included in your ICP so you can conduct successful strategies and campaigns.
- Lead segmentation
Once you have all of your leads’ relevant information, you’ll be able to effectively segment them into smaller lists.
This will help you send highly targeted cold outreach campaigns to all of your leads and increase your chances of conversion.
What data can you enrich?
There’s a wide variety of data that you can enrich, it’ll all come down to your ICP and what you need in your leads.
- Demographic data
This encapsulates the most basic (and necessary data) name, role, and authority within the company.
This data type will grant you decent personalization and increase your chances of contacting the decision-maker on your first try.
- Firmographic data
This data type is directly related to your leads’ business or organizations, including:
→ Industry
→ Company size
→ Location
→ Revenue
- Technographic data
Being able to identify the technology your lead is using can also be vital to make your sales.
We suggest picking a database that can help you filter the technology your leads use.
Benefits of lead enrichment
Lead enrichment offers many benefits, such as:
✅ Ensuring you have the correct contact info to avoid the spam folder
✅ Captivating your leads with accurate personalization
✅ Including personalized icebreakers
✅ Keeping your lead lists up-to-date
✅ Segmenting your lists effectively to contact your leads with the correct approach and timing
✅ Ultimately, closing more deals!
Here’s an example of how lead enrichment can help you get more replies:
Imagine you are a salesperson reaching out to prospects to sell a SaaS product that streamlines project management.
Without lead enrichment, your cold emails may look something like this:
This email appears very generic, and non-personalized, and won’t catch prospects’ attention or get replies.
On the other hand, you can boost your email personalization for more replies with custom variables. To use custom variables, you can get your leads’ quality data from LinkedIn, aka use lead enrichment:
- name: Alex
- job title: project manager
- company name: Fixus
- industry: tech
- accomplishments: recognized for successfully implementing a new project management system
Then, your emails can look like this:
In the second example, gathering Alex’s information helped you personalize your message and connect with him more meaningfully. By referencing a recent achievement and acknowledging his expertise in project management, you demonstrate a genuine interest in his work.
This approach significantly increases the chances of getting a positive reply and booking a meeting with you!
Find, enrich, and contact your leads with lemlist
With lemlist’s people and company database, you can easily build your lists of leads by using advanced filters.
The best part is that the information has already been verified, so you won’t have to go through a separate verification process.
With the added feature, you can now access a company database.
When selecting your leads, you can enrich them easily with the click of a single button and avoid importing duplicate leads.
Once you have selected and enriched your leads, you can push them directly to an existing campaign without the hassle of having to jump between different apps.
In the lemlist academy, we have a lesson on how to use the People database.
AI Variables
With lemlist’s AI variables, you can enhance your leads by clicking on “Enhance leads”.
Among others, you’ll be able to:
- Segment your leads
- Clean data
- Eliminate duplicates
- Include icebreakers and P.S. lines
You can either add your own prompts or use the templates provided.
So, should you enrich your leads?
In a nutshell, yes.
If you want to get replies from your prospects and boost revenue, you need to have their correct information.
Lead enrichment can help you gather your leads’ contact and personal information, so you can reach their inboxes with a personalized approach that pushes engagement.
The easiest way to enrich your leads is with lemlist.
This one-click method scans your leads’ data with multiple high-quality third parties, ensuring you:
✔️ find the most and the best available data for each lead
✔️ automatically debounce emails to protect your domain reputation
✔️ enjoy a seamless UX without the need to navigate through multiple tools
→ Get 80%+ leads’ valid emails with Email Finder and Verifier