9 Best Lead Nurturing Tools and Software Solutions for 2025

You generated tons of leads that can be your potential customers.

If you leave them hanging, you will miss out on sales opportunities, and your revenue will plummet. At this point, lead nurturing should be your main focus.

The good news is that there are many great lead nurturing tools available to streamline and optimize your lead nurturing process.

In this article, we present you a list of 9 best lead nurturing tools and software to make sure not a single lead slips through the cracks.

What is a lead nurturing tool?

A lead nurturing tool or software is built to help businesses enhance and optimize their interactions with leads throughout all sales pipeline stages.

Lead nurturing tools make it easier to nurture leads by:

• automating lead nurturing efforts (follow-ups, emails, messages)
• personalizing your lead nurturing according to each lead
• tracking and analyzing lead interactions
• making data-driven decisions for lead conversion

Lead nurturing tools offer a huge variety of useful features like lead scoring, CRM-like capabilities, email campaigns, multichannel prospecting, chatbots, and AI.

Why should you use the lead nurturing tools?

The main benefits of employing lead nurturing software in your daily workflows are:

1. It increases efficiency by automating repetitive tasks like sending follow-up emails and scoring leads, allowing your sales reps to focus on more important tasks.
2. It enhances personalization by using data to tailor communications to individual leads’ behaviors and preferences.
3. It improves lead conversion rates by delivering timely and relevant content to move leads through the sales funnel.
4. It enables better segmentation of leads, ensuring more targeted and effective marketing strategies.
5. It provides valuable insights through analytics, helping to refine strategies and improve overall marketing ROI.

9 Best Lead Nurturing Tools and Software Solutions for More Conversions in 2025

1. Pipedrive

Rating: G2 – 4.3/5 ⭐⭐⭐⭐

Key features:

• Custom fields for lead segmentation
• Smart filters for targeted nurturing
• Lead scoring
• Lead development cycles
• Email management and tracking
• User-friendly sales pipeline
• Drag and drop functionality

Pros:

• Intuitive interface and smart workflow
• Mobile app, email, and call synchronization

Cons:

• No separation between lists of new leads and contacts
• You need to pay extra for more advanced features like LeadBooster add-on for $39/month and lead engagement in campaigns add-on ($24/month)
• Costs quickly add up

Is Pipedrive the best lead nurturing tool? The verdict:

Pipedrive can be an effective tool for lead nurturing, but it’s not specifically designed for it. While it offers features like custom fields, smart filters, and automation, it’s primarily a sales CRM.

2. Monday.com

Rating: G2 – 4.6/5 ⭐⭐⭐⭐⭐

Key features:

• Visual dashboards and reporting
• A centralized hub for lead interactions, notes, and communication history
• Lead scoring based on specific criteria

Pros:

• Single platform for managing lead data, interactions, and nurturing campaigns
• Automated email sequences and follow-ups
• Dashboards and reports to track the success of your lead nurturing campaigns

Cons:

• Monday.com is primarily a project management tool
• Pricing scales with users, and for larger teams, the cost can become high

Is Monday.com the best lead nurturing tool? The verdict:

Monday.com can be a good fit for basic lead nurturing, especially for small teams. Its user-friendly nature and shallow learning curve make it easy to start with.

3. EngageBay

Rating: G2-4.6/5 ⭐⭐⭐⭐⭐

Key features:

• Custom fields and filters for lead segmentation
• Targeted email campaigns with dynamic content
• Automated email sequences and workflows
• Reporting and analytics campaigns

Pros:

• Integrated CRM with intuitive UX
• Lead scoring
• Targeted marketing
• Automations and workflows (limited)

Cons:

• Limited email templates and design options
• Sign-up forms are difficult to customize

Is EngageBay the best lead nurturing tool? The verdict

EngageBay enables you to acquire leads through lead generation forms and popups, engage visitors with landing pages, and nurture them with engaging emails. However, its features remain somewhat basic and costs can soar very quickly.

4. HubSpot

Rating: G2 – 4.4/5 ⭐⭐⭐⭐

Key features:

• It’s a centralized platform to store and manage all your lead information
• Lead scoring and buyer lifecycle stages
• Email tracking allows you to add and score deals
• Personalized multichannel communications

Pros:

• Automated lead nurturing workflows
• Email marketing tool for dynamic content and personalized messaging
• Advanced analytics allow you to measure open rates, click-through rates, and conversion rates
• After investing time and resources, you can become dependent on the HubSpot suite

Cons:

• Higher-tier plans with advanced features are expensive
• Steeper learning curve for new users

Is HubSpot the best lead nurturing tool? The verdict:

HubSpot can be a great lead management solution with more advanced features that can be used for lead nurturing. However, since its higher tier plans are expensive, it’s best fit for enterprises and businesses with a designated budget.

5. LeadSquared

Rating: G2 – 4.4/5 ⭐⭐⭐⭐

Key features:

• Design prospect journey workflows based on their activity
• Run trigger-based campaigns across different channels
• Automated lead engagement via SMS and emails
• Automated reports for your lead nurturing campaigns (although they’re very limited)

Pros:

• Lead capture automation (website, chat, calls, ads, emails)
• Drag and drop automation for lead segmentation
• Campaign builders and templates

Cons:

• Users report issues with customer support, including slow response times and difficulty resolving complex issues
• It’s on the more expensive side compared to other tools in the market
• Reports are very limited (users say that they have to use custom reports or skip them altogether)

Is LeadSquared the best lead nurturing tool? The verdict:

LeadSquared offers multiple great lead-focus capabilities, but the reporting is not that useful. Also, the costs can stack up fast, so it may not be worth it in the end.

6. Zixflow

Rating: G2 – 4.9/5 ⭐⭐⭐⭐⭐

Key features:

• One centralized lead management platform
• Set up sales cadences for an automated lead nurturing process
• Automated follow-ups

Pros:

• Simple interface and UX design
• Lifetime free plan

Cons:

• Pricing is steep compared to competitor offerings
• The platform is not adaptable enough
• Not many plugins compared with other sales tools

Is Zixflow the best lead nurturing tool? The verdict:

Zixflow is a great choice for businesses who are just starting out, thanks to its free forever plan. As a lead management platform, it’s good, but it lacks the plugins and adaptability you’d expect from such a tool. Moreover, the pricing is a little high.

7. Pipeline CRM

Rating: G2 – 4.4/5 ⭐⭐⭐⭐

Key features:

• Lead management capabilities
• Sales pipeline management
• Mobile app
• Real-time status updates
• Advanced visual reporting

Pros:

• Attach multiple contacts to one deal

Cons:

• Not the most robust solution
• Even on the Grow plan ($59/user per month), you only get up to 5 Sales Pipelines, which will be limiting if multiple teams want to use the tool

Is Pipeline CRM the best lead nurturing tool? The verdict:

Pipeline CRM is not exactly a lead nurturing solution but rather a CRM system that offers quite a few lead management capabilities. It could be useful for smaller team,s but it has its own limitations.

8. Ortto

Rating: G2 – 4.4/5 ⭐⭐⭐⭐

Key features:

• Customer journey mapping
• Lead scoring
• Campaign analytics and activity dashboard
• Targeting based on lead behavior

Pros:

• Omnichannel inbox
• Advanced email personalization

Cons:

• Very expensive pricing
• Overwhelming for beginners
• Enterprise-only solution

Is Ortto the best lead nurturing tool? The verdict:

Ortto could potentially be a good lead nurturing solution, but its pricing is simply not worth it.

8. Keap

Rating: G2 – 4.2/5 ⭐⭐⭐⭐

Key features:

• Lead capture and lead management capabilities
• Sales pipeline features
• Create your own lead nurturing process and sales funnel
• A combination of marketing automation and CRM

Pros:

• Sales pipeline management
• Visual campaign builder with automation
• Landing pages
• Strong e-commerce integration

Cons:

• On a more expensive side

Is Keap the best lead nurturing tool? The verdict:

It’s a user-friendly, all-in-one tool best suited for small businesses and solopreneurs. But as a lead nurturing tool – leave it and opt for a more robust option with cheaper pricing.

9. lemlist

Rating: G2 – 4.5/5 ⭐⭐⭐⭐⭐

Key features:

• Unified inbox for centralized multichannel interactions with leads
• Advanced personalization features for targeted messaging
• Multichannel campaign sequences to contact leads via email, LinkedIn, phone
• Advanced lead engagement conditions to tailor your campaign based on leads’ interactions
• Powerful lead generation capabilities
• Lead database with over 450M contacts

Pros:

• Conversion-focused sales engagement platform with a robust feature set
• Inbox rotation gives you multiple sending accounts to prevent your emails from landing in the spam
• AI features
• Chrome extension
• Excellent for building campaigns for your sales reps to book meetings
• Good value for money

Cons:

• Not a dedicated lead nurturing tool

Is lemlist the best lead nurturing tool? The verdict:

lemlist is the most powerful sales engagement platform currently on the market. While it’s not a stand-alone tool for lead nurturing, it can surely be used as one.

Learn more about how to nurture leads with lemlist to boost your low conversion rates.

Key takeaways

There are countless lead nurturing tools in the market to choose from.

Some are stand-alone tools, others are more complex solutions with built-in lead nurturing capabilities.

Before choosing your go-to tool for lead nurturing, research what every software vendor has to offer.

Compare their pricing plans, key features, pros and cons, and see if their capabilities align with your current tech stack and CRM.

Lilibeth Acuna