Why do you want to join the SaaS affiliate program?

1. Best paid industry.

Software-As-A-Service products typically have way bigger profit margins and offer way higher commissions than programs from B2C companies. As a SaaS affiliate, you can expect to earn easy commissions of 30%.

2. Recurring commissions.

What makes SaaS affiliate programs unique is that they can be a source of constant passive income.

Unlike traditional affiliate programs from companies selling goods that pay one-time payouts for every sale, lead, or click, SaaS affiliate programs offer recurring commissions.

In some programs, that means you get paid every month or every quarter for at least a year, if not a lifetime.

3. SaaS products are constantly improved.

SaaS companies always ship new features and upgrade their products to satisfy and engage customers. In that sense, they never cease to be relevant and resist temporary trends like most consumer goods.

Moreover, SaaS products are stored on the cloud, so companies don’t have physical inventory. You don’t need to worry about promoting products that get out of stock.

4. SaaS products are very SEO-compatible.

In SaaS, you can easily target comparison keywords to drive organic traffic with your SEO-optimized articles or videos. Use keywords like “product alternative,” “product 1 vs. product 2”, “product review,” and so on.

5. You promote sticky products (that make customers satisfied long-term)

A sticky product is a product with a high retention rate, meaning customers find it valuable, consistently use it, and are likely to remain loyal over time.

These products often feature user-friendly interfaces, essential functionalities, and regular updates that continually meet or exceed customer expectations.

The “stickiness” of a product is crucial for driving customer satisfaction, reducing churn rates, and encouraging long-term engagement.

2. NordVPN affiliate program

NordVPN is a VPN service that offers secure and private internet access. It protects online data with an encrypted connection for those who want peace of mind on public Wi-Fi.

NordVPN offers military-grade encryption, a CyberSec feature for enhanced online security, secure streaming with over 4863 ultra-fast servers in 62 countries, and a strict no-logs policy.

NordVPN’s affiliate marketing program offers sign-up commissions ranging from 30% to 100% and is known among the best in the SaaS industry.

It’s the best affiliate program for tech bloggers, YouTubers and streamers, social media influencers, and anyone who finds online security and privacy relevant to their audience and niche.

3. HubSpot affiliate program

HubSpot is a popular CRM platform known for its Marketing, Sales, Service, CMS, and Operations Hubs.

HubSpot’s products are known to be on the more expensive side (prices start from $50/month but stack up very fast), which means their commissions should also be high.

Joining the HubSpot affiliate program is free and open to everyone, which means you don’t have to be a HubSpot customer to join their program.

HubSpot affiliate program offers three affiliate types: HubSpot, Super, and Elite. This is how they work:

1. Starting point: 30% recurring payouts for up to a year
2. 100-200 signups/month: 30% recurring payouts for up to a year + bonuses
3. 200+ signups/month: custom payouts

HubSpot states that there are no minimum sales targets for earning a commission.

HubSpot’s affiliate partners typically promote their affiliate links using different content creation models. They include blogging, SEO, Pay-Per-Click, advertising, email marketing, YouTube, and WordPress.

Affiliate program details:

• Commission: 30% recurring for one year
• Cookie duration: 180 days
• Getting paid: Direct deposit (EFT) or PayPal. Before withdrawals can be made, a minimum balance of $10 is required.
• Payment method: Direct deposit (EFT) or PayPal

The Verdict:

HubSpot affiliate is an excellent SaaS affiliate program to join if you’re a software reviewer, content creator, or online educator. If you create content that targets business professionals, this may be a good program for you.

4. Webflow affiliate program

Webflow is a no-code web and design tool that also functions as a hosting platform. It allows you to design and edit websites, landing pages, and blogs.

Their affiliate program offers some seriously generous commissions. Webflow affiliate partners earn 50% back for 12 months when a new customer uses their link to sign up for a first Webflow subscription. The offer is valid for up to 12 transactions and applies to all subscription plans.

Webflow affiliate program is great for bloggers and writers who want to monetize their content. It’s also an excellent partnership for web developers who can share their affiliate links alongside Webflow templates and component listings.

If you’re approved as a Webflow affiliate, the process is straightforward. Once you’ve logged into your affiliate dashboard, you’ll find your affiliate referral link on the left side of the page.

This link is unique to your affiliate account and directs people to the Webflow homepage.

If someone visits Webflow using your link and hasn’t visited before, they’ll be tagged as you referred them. This tag will last for 90 days – the cookie window.

Affiliate program details:

• Commission: 50% for 12 months and up to 12 transactions
• Cookie duration: 90 days
• Getting paid: You’ll receive commission payments by the 15th of each month
• Payment method: Paypal or Stripe.

The Verdict:

The Webflow affiliate program offers one of the best commissions and has the potential to become a good source of income.

You can use multiple affiliate promo strategies, such as educational videos, blogs, online courses, podcasts, social media, UI/UX component kits, microsites, and more.

It’s the best affiliate program for designers who create their own Webflow designs and naturally integrate the affiliate links into their content.

5. Pipedrive affiliate program

Pipedrive is an easy-to-use CRM tool with an affiliate program that has a lot of potential.

As an affiliate, you will earn 20% of Pipedrive’s revenue in year one from each new paying customer you refer.

What’s unique about this program is that Pipedrive does not cap your earnings. It means that your income potential is infinite.

Pipedrive’s affiliate program best suits website publishers, industry influencers, independent consultants, VCs and incubators, trade groups, and associations.

Pipedrive also provides marketing strategy resources for promoting your affiliate links. Their marketing assets, including banners, logos, photos, fonts, guidelines, and a media kit, allow you to get creative.

Affiliate program details:

• Commission: 20% for 12 months
• Cookie duration: 90 days
• Getting paid: Commission amounts for new paying customers are locked by the 7th day of the month, two months after the customer’s transaction. You’ll receive these commissions on the 13th of each month.
• Payment method: via PartnerStack. Your payments can be withdrawn from your PartnerStack account once you’ve earned over $5

The Verdict:

While Pipedrive offers smaller payouts for their affiliates than HubSpot, it gives you an unlimited earning potential which is great for long-term and sustained career as an affiliate.

Pipedrive states that your hard work translates directly into uncapped earnings, and that’s why it’s one of the best SaaS affiliate programs from a CRM company you can join now.

6. Unbounce affiliate program

Unbounce is a landing page creation tool for building high-converting landing pages. The platform caters to different industries, such as SaaS businesses, agencies, and e-commerce sites.

Unbounce affiliate partners can earn from 20% to 35% commission rates for the first 12 months when a referred customer signs up and subscribes. This happens as soon as your referrals convert from free trials to paid accounts.

If you become Unbouce’s affiliate, you will have access to a custom tracking dashboard where you can see your results and easily track your referral strategy, URL clicks, and payouts.

Plus, you get an early access to Unbounce’s features so you stay ahead and can educate your community better.

This program is great for growth experts, marketing educators, community leaders, and content creators who work with audience engagement.

Affiliate program details:

• Commission: 25-35% of the recurring revenue on your referrals for up to 12 months for every customer
• Cookie duration: 90 days
• Getting paid: Your referrals will receive the same 14-day free trial as all Unbounce customers. Once they pay for their first month, you start earning. Payments are verified and paid out within 60 days after your referral starts a new trial.
• Payment method: via PayPal or Stripe, in the currency of your choice. (Exchange rates are subject to conversion from USD via Stripe Connect/PartnerStack.)

The Verdict:

Unbounce affiliate program stands out from other SaaS for a high payout rate of that can reach 35%. If landing pages that convert is in your niche, we recommend giving it a try.

7. Frase affiliate program

Frase is an AI-powered content marketing tool that helps you drive organic traffic to your website. It analyzes search queries and generates research-driven SEO content with AI.

Their affiliate program offers a generous 30% recurring commission on all paid Frase subscriptions. The good news is that there’s no limit to when you receive your payouts, and all the program’s commissions are uncapped. This means that the Frase program will be a good source of steady income for many years to come.

The only downside to Frase’s affiliate program is that its cookie duration is rather short compared with other SaaS affiliate programs. Your cookie lasts 60 days, compared with the usual 90 days.

On the other hand, Frase offers extra bonuses for best performing affiliates, like $50 CASH bonus when they refer 100 new customers.

The only catch is that in order to succeed with this program, you must have a running website. According to Frase, if you don’t have a website, it will be difficult to be a successful Frase affiliate. Social media channels are not enough to successfully promote their products.

This program is best suited for SEO and content marketers, existing Frase customers, and agencies or freelancers.

Affiliate program details:

• Commissions: 30% recurring on all referred plans.
• Cookie lifespan: 60 days
• Getting paid: You get paid monthly within 30 days after the end of each month. Note!  You are required to have more than one active referred customer in order to receive commissions.
• Payment method: via Paypal when commissions due exceed $100.

The Verdict:

Frase offers a somewhat good recurring commission of 30% but there are some important things to keep in mind. Cookie duration is only 60 days, you have to have a successful website to succeed in their affiliate program, and you have to have more than one active referred Frase client to get paid. If that’s okay for you, you may give this program a shot.

8. Semrush affiliate program

Semrush is a leading SaaS platform for online visibility management and content marketing. It does 17 billion URL crawls every day that gets compiled in a database of 310 million ads and 20 billion keywords.

No wonder, this heavyweight company has been enabling SEO agencies and digital marketers create better PPC ads and run competitor analysis.

With 7 million clients, SEMrush is a gem for affiliate marketers looking for a profitable partnership.

Its affiliate program is praised for its commissions, affiliate marketing recourses, and long cookie duration.

Semrush affiliate partners get paid from $200 to $350, depending on how many sales you make. Plus, every new trial activation earns you $10.

There are four affiliate partner commission tiers depending on how many sales per quarter you make:

1. 0 to 4 sales/quarter: $200 payout
2. 5 to 19 sales/quarter: $250
3. 20 to 49 sales/quarter: $300
4. more than 50 sales/quarter: $350

Affiliate program details:

• Commission rate: $200 to $350 and $10 for every new trial
• Cookie duration: 120 days
• Getting paid: The Semrush affiliate program is hosted on the Impact network. Transaction locking happens 27 days after the end of the month, and transactions are paid 21 days after the end of the month they’ve been locked.
• Payment method: Electronic Funds Transfer or PayPal.

The Verdict:

Semrush affiliate program is one of the most popular SaaS affiliate partnerships for many reasons. It offers pretty good commissions at every sale or trial stage, gives you 120 days of cookie life, and works based on the last-click attribution model. The fact that it’s so easy to get started with is another reason to give it a go.

9. Mangools affiliate program

Mangools is a five-in-one toolkit with five different apps to help with all the most important parts of SEO like rank tracking, backlink analysis, domain analysis.

While Mangools is nowhere near as popular as its famous competitor Semrush, it has a very nice SEO-focused affiliate program with recurring payments and commissions.

The best part about joining the Mangools affiliate program is lifetime earnings.

You can receive up to a 35% commission for every monthly or annual payment made by a user who registers through your affiliate link.

Mangools affiliate partners earn commissions for each user they refer for the entire duration of their subscription, which can add up to a nice amount of payouts.

Another unique thing about this program is that there is no approval for affiliate registrations so you can start promoting right away. All you need to start out as an affiliate is a free Mangools account. Copy one of the example links in the Affiliate section of the Mangools dashboard.

If that sounds too good to be true, there’s a catch. Mangools cookie duration is very short. Cookies in this program are valid for only 30 days (compared to the usual 60, 90, or 120), so the new user needs to register the Mangools account within 30 days after clicking on the link with your affiliate ID.

There are some promo materials for you ready to use like Mangools dynamic affiliate banners but they are pretty limited compared to what, for example, Semrush offers.

How much you can earn in this program largely depends on your efforts, but the Mangools website states that their average monthly payout is $487.

Affiliate program details:

• Commission rate: 35%
• Cookie duration: 30 days
• Getting paid: You can request the payout upon reaching a minimum threshold of $150. Mangools can postpone the payout until you refer at least two different users to avoid self-referrals.
• Payment method: PayPal. You can request the payout upon reaching a minimum threshold of $150. Keep in mind that they reserve the right to postpone the payout until at least two different users are referred to avoid self-referrals.

The Verdict:

Mangools affiliate program offers a commission of 35% which is really good compared to its competitors. Another advantage is that you don’t need to do much to get started—in fact, you can start promoting their links right away.

However, there is a minimum threshold for requesting a payout, and the program’s cookie duration is one of the worst in the market.

Make sure you like the product, too, because it’s nowhere near as popular as its competitors, and the brand name itself will do little for you.

10. BoldDesk affiliate program

BoldDesk is a modern help desk software that simplifies customer service by Syncfusion. Syncfusion has been helping developers worldwide build powerful line-of-business software for over 22 years.

You can organize support requests, collaborate with customers and teammates, automate repetitive tasks, and improve overall customer experience.

BoldDesk also has an affiliate program with a generous 30% commission for 12 months for every paying customer.

Its cookie period is also good—your referrals have 90 days to make a purchase so you can earn money.

As a bonus, you will get a dedicated affiliate manager who’ll help you to get started and find the best way to promote your affiliate links.

BoldDesk makes payouts around the 20 of each month for verified sales from the previous month. Beware that there’s a minimum payout threshold for all payment methods, and it’s $100.

Affiliate program details:

• Commission rate: 30%
• Cookie duration: 90 days
• Getting paid: A minimum threshold for a payout is $100.
• Payment method: All affiliates must have PayPal Business accounts.

The Verdict:

BoldDesk can be an excellent SaaS affiliate program if you work in customer service industry and are looking for the right program. With a commission rate of 30% you can surely make money, but there’s a minimum threshold you have to reach to get paid.

11. Zonka Feedback affiliate program

Zonka Feedback is an advanced survey and feedback tool that enables businesses to collect, analyze, and act on customer feedback in real-time.

It allows users to design customized surveys, track NPS, CSAT, and CES scores, and automate workflows to enhance customer experience.

Zonka Feedback’s affiliate program offers generous commissions. Affiliates earn 25% lifetime commission for each new customer they refer to Zonka Feedback, with a 120-day cookie duration.

The program is perfect for SaaS influencers, bloggers, and digital marketers who can share their unique affiliate links within their content.

Affiliate program details:

• Commission: 25% lifetime commission
• Cookie duration: 120 days
• Getting paid: Payments are made monthly via PayPal or Stripe
• Payment method: PayPal or Stripe

The Verdict:

Zonka Feedback’s affiliate program provides a competitive commission structure. With its easy-to-use survey platform and real-time analytics, affiliates can promote Zonka Feedback using various content types like blog posts, videos, email marketing, and more. It’s an excellent way to monetize content while promoting a tool that delivers significant value to businesses.

More great SaaS affiliate programs to try out in 2025

Our list of 10 best affiliate programs is not finite. There are many other partnerships that you should definitely check out as a SaaS affiliate.