In February 2024 SendNow stopped running.
If you liked the tool, you may need help now searching for the best alternative.
We’ve put together a list of the best SendNow alternatives that have similar features such as multiple email account integration, sequence builders and auto-follow-ups, and A/B email testing.
Software | Free Trial or Plan | Entry Price (billed anually) |
Multichannel Outreach | Warmup Email | B2B Lead Database | Personalization | Multi-sender per campaign |
---|---|---|---|---|---|---|---|
SendNow | ❌ | $39 | ❌ (only email) | ❌ | ❌ | ❌ | ❌ |
lemlist | ✅ | $32 | ✅ | ✅ | ✅ | Text, image, & video | ✅ |
Outreach | ❌ | on request | ✅ | ❌ | ❌ | Text only | ✅ |
Apollo | ✅ | $49 | ✅ | ❌ | ✅ | Text only | ✅ |
Waalaxy | ✅ | $60 | ✅ | ❌ | ❌ | Text only | ❌ |
Instantly | ✅ | $30 | ❌ | ✅ | ✅ | Text only | ✅ |
Snov.io | ✅ | $39 | ✅ | ✅ (from Snov 5K Pro) | ✅ | Text only | ✅ |
Amplemarket | ✅ | on request | ✅ | ✅ | ✅ | Text only | ✅ |
Mailshake | ❌ | $44 | ✅ | ✅ | ✅ | Text, image, & video | ✅ |
Reply | ✅ | $49 | ✅ | ✅ | ✅ | Text only | ✅ |
Woodpecker | ✅ | $25 | ✅ | ✅ | ❌ | Text only | ✅ |
Klenty | ✅ | $50 | ✅ | ❌ | ✅ | Text, image, & video | ✅ |
1. lemlist
Rating ⭐⭐⭐⭐⭐
G2 4.4/5 (245 reviews) | Capterra 4.6/5 (381 reviews)
Overview
lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel one-on-one. You can increase your reply rates by using lemlist AI ice breaker generator and AI multichannel campaign generator.
lemlist helps you quickly put together your email lists as it has 450M+ potential buyers in its Lead Database and 63M companies.
Unlike SendNow, it helps you to scale your campaigns while keeping that human touch. It considers data points like industry, job title, and recent social media posts, to hyper-personalize emails that engage your leads.
SendNow vs lemlist: Key Features
SendNow | lemlist | |
---|---|---|
Rating (Capterra) | 4.8 ⭐(46 reviews) | 4.6 ⭐(381 reviews) |
Email finder and verifier | ❌ (only email verifier) | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ✅ |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
SendNow does a good job as a cold outreach platform, but lemlist can get you more replies with its B2B lead database, AI-powered customization features, and CRM integrations.
Pricing
With four pricing plans to choose from, ranging from $39 to $159.
All plans include access to lemcal Starter, and you can access lemwarm on plans Email Pro and above.
lemlist is the best SendNow alternative for email outreach.
lemlist can help you improve engagement and response rates with its AI-powered features, advanced conditions, and B2B lead database.
✅ Pros
- Template hub to create your sequences and personalize your workflow
- Access to 450M+ B2B lead database
- Hyper-personalization and liquid syntax in your outreach messages
- Unified inbox to track and answer all your message from a centralized inbox
❌ Cons
- High learning curve due to its extensive features
- Other alternatives might be better for mass, non-personalized cold email campaigns.
2. Outreach
Rating ⭐⭐⭐⭐
G2 4.3/5 (3,407 reviews) | Capterra 4.4/5 (293 reviews)
Overview
Outreach is a SendNow alternative that can save you time by streamlining repetitive tasks. With Outreach, you no longer have to manually send follow-up emails or schedule appointments.
Also, Outreach allows for data synchronization across multiple platforms and creates a smooth workflow as integrates with popular email platforms and CRM systems.
SendNow vs Outreach: Key Features
SendNow | Outreach | |
---|---|---|
Rating | 4.8 ⭐ (46 reviews) | 4.4 ⭐ (293 reviews) |
Email finder and verifier | ✅ | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ❌ |
Custom images & videos | ❌ | ❌ (only text) |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
While it has a lower rating than SendNow, Outreach has more features to improve your email campaign results. Similar to SendNow, it doesn’t have a B2B lead database, so you have to manually build and expand your email lists.
Pricing
Outreach has two different plans, although they do not disclose pricing.
Additionally, there is no possibility to test the tool out for free.
You can replace SendNow with Outreach if CRM integrations and multichannel outreach are an important part of your sales process. To get a head start with the B2B lead database, you should switch to another SendNow alternative from our list.
✅ Pros
- Easy to track Outreach campaign performance with reporting
- Multichannel approach
- Create personalized outreach campaigns to fit your prospect’s preferences
❌ Cons
- Occasional glitches
- Steep learning curve
- No free trial or plan
3. Apollo
Rating ⭐⭐⭐⭐⭐
G2 4.8/5 (7,017 reviews) | Capterra 4.6/5 (344 reviews)
Overview
Apollo.io is one of the SendNow alternatives that offers an email finder feature.
However, Apollo doesn’t offer features to boost your deliverability, so your emails might end up in your prospect’s spam folder.
Want to know more? ⬇️
SendNow vs Apollo.io: Key Features
SendNow | Apollo | |
---|---|---|
Rating (Capterra) | 4.8 ⭐(46 reviews) | 4.6 ⭐(344 reviews) |
Email finder and verifier | ✅ | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ❌ (only text) |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
Unlike SendNow, Apollo.io comes with a database you can use to reach more inboxes and boost your reply rates. However, you can’t add personalized images or videos to your campaigns.
Pricing
Apollo offers four different pricing plans, including a totally free plan, which will allow you to send unlimited emails (but with limited features).
Pricing ranges from $59 to $149.
With CRM integrations, multichannel outreach, and a B2B lead database, Apollo.io can successfully replace SendNow. However, with its Basic plan starting at $49 (billed annually), Apollo.io isn’t the cheapest SendNow alternative.
✅ Pros
- Free trial for every plan
- Integration with most CRMs and Zapier.
- Custom tracking domain for every plan
❌ Cons
- Lacks advanced campaign conditions such as personalized triggers or criteria
- Apollo.io doesn’t have in-app chat support
- You can’t personalize your emails with custom videos or images
4. Waalaxy
Rating ⭐⭐⭐⭐
G2 4.6/5 (520 reviews) | Capterra 4.4/5 (249 reviews)
Overview
Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities.
With Walaaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.
The pre-filled message templates should make it easier for you to contact your LinkedIn connections.
Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities. With Walaaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.
The pre-filled message templates should make it easier for you to contact your LinkedIn connections.
SendNow vs Waalaxy: Key Features
SendNow | Waalaxy | |
---|---|---|
Rating (Capterra) | 4.8 ⭐(46 reviews) | 4.4 ⭐(249 reviews) |
Email finder and verifier | ❌ (only email verifier) | ❌ (only email finder) |
Multichannel outreach | ❌ (only email) | ✅ (email and LinkedIn) |
B2B Lead Database | ❌ | ❌ |
Custom images & videos | ❌ | ❌ |
A/B testing | ✅ | ❌ |
CRM Integrations | ❌ | ✅ |
Waalaxy can help you better engage with your prospect through its multichannel outreach feature. However, you can’t use it to A/B test your emails or custom images or videos as part of your outreach strategy.
Pricing
Bear in mind that the pricing shown in the image is the pricing set for a 12-month compromise. It increases exponentially if you decide to contract 3 or 1 month separately.
Waalaxy offers three pricing plans. By subscribing for just one month, pricing can range up to 160€ per month.
All plans offer a free trial.
Waalaxy is a good SendNow alternative if you heavily focus on LinkedIn lead importing and outreach. However, you can get better results with your cold outreach by switching to a more versatile tool that comes with A/B testing, AI-powered features, or customizable landing pages
✅ Pros
- Freemium plan
- Import new prospects to your campaign based on their LinkedIn activity
- Track your campaign performance in real-time
❌ Cons
- Lack of A/B testing
- Pricing increases quickly
- No 24/7 support
5. Instantly
Rating ⭐⭐⭐⭐⭐
G2 4.9/5 (2,659 reviews)
Overview
Switching from SendNow to a different cold email outreach tool might be a challenge, as you have to get used to a new interface. However, Instantly’s UI is quite easy to use, so you don’t waste time setting up your campaigns.
Is Instantly the best fit for you?
SendNow vs Instantly: Key Features
SendNow | Instantly | |
---|---|---|
Rating (Capterra) | 4.8 ⭐(46 reviews) | 3.9 ⭐(5 reviews) |
Email finder and verifier | ❌ (only email verifier) | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ❌ |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
Unlike SendNow, Instantly improves your cold outreach with multichannel outreach capabilities and a database of potential clients. However, it doesn’t come with a high level of email personalization, as you can’t include custom images or videos for each lead.
Pricing
Instantly offer two different pricing categories. One for Sending and Warmup, and the second for Leads.
Both categories are comprised of four different plans and include a free trial.
In the image below, are the prices for Sending and Warmup.
The con of this pricing plan is that total billing can really scale up if you need both features.
Instantly is a SendNow alternative that can help you optimize your cold email outreach with A/B testing and CRM integrations.
✅ Pros
- Domain check before launching campaigns
- Email rotation
- Unlimited warm-ups
❌ Cons
- Lacks AI features to generate your campaigns
- Lacks image and video personalization
- No Chrome extension.
6. Snov.io
Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (416 reviews) | Capterra 4.5/5 (211 reviews)
Overview
Snov.io is an email marketing and outreach platform that helps you engage with prospects and customers through email.
Snov.io has an email finder tool that allows you to find potential leads according to custom criteria.
For example, you can find new leads based on company name, job title, or industry.
SendNow vs Snov.io: Key Features
SendNow | Snov.io | |
---|---|---|
Rating (Capterra) | 4.8 ⭐ (46 reviews) | 4.5 ⭐ (211 reviews) |
Email finder and verifier | ❌ (only email verifier) | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ✅ (with code) |
A/B testing | ✅ | ✅ (from Pro 5k Plan) |
CRM Integrations | ❌ | ✅ |
Snov.io is easy to set up and use and it has a similar rating to SendNow. However, some of its more powerful features are available on its more expensive plans.
Pricing
Snov offers two paid plans of $30 and $75 when billed annually and a Free trial plan.
Snov.io has enough features to successfully replace SendNow as your email outreach tool. However, if you decide to subscribe, it can quickly turn expensive.
You need to buy credits on Snov.io to perform tasks on the Email Finder, Email Verifier, and the REST API. Each attempt to search an email or verify a lead costs 1 credit.
✅ Pros
- Email finder
- Solid integrations with other software and CRMs
- Follow-ups to grow conversion rate with email-drip campaigns
❌ Cons
- Lacks templates, so you’ll have to come up with the perfect cold email structure
- You’ll need an HTML code for custom videos or images
- AI capabilities are limited to email writing
7. Amplemarket
Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (308 reviews) | Capterra 4.8/5 (5 reviews)
Overview
Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.
Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.
SendNow vs Amplemarket: Key Features
SendNow | Amplemarket | |
---|---|---|
Rating (Capterra) | 4.8 ⭐ (46 reviews) | 4.8 ⭐ (5 reviews) |
Email finder and verifier | ❌ (only email verifier) | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ❌ |
A/B testing | ✅ | ❌ |
CRM Integrations | ❌ | ✅ |
Amplemarket has a better rating than SendNow and it also has its own email finder and verifier and lead database. Despite being the more versatile option, you can’t optimize your campaigns through A/B email testing.
Pricing
You can request a demo with Amplemarket and then receive pricing plans.
Amplemarket has more versatile features than SendNow and can be a good replacement even if its customization capabilities are limited.
It can be a good fit for businesses with bigger marketing budgets as its pricing plans could be too expensive for individual users or smaller companies.
✅ Pros
- Multichannel outreach
- In-app live support
- AI copywriter
❌ Cons
- Could be too expensive for smaller businesses
- Lacks options to customize Amplemarket’s UI.
- No free trial
8. Mailshake
Rating ⭐⭐⭐⭐⭐
G2 4.7/5 (263 reviews) | Capterra 4.6/5 (113 reviews)
Overview
Mailshake stands out amongst other SendNow alternatives due to its easy-to-use interface. Even the very beginners in sales outreach will find it easy to use.
Besides its eye-catching UI, Mailshake is designed to help businesses optimize their email marketing campaigns and improve email deliverability.
SendNow vs Mailshake: Key Features
SendNow | Mailshake | |
---|---|---|
Rating (Capterra) | 4.8 ⭐ (46 reviews) | 4.6 ⭐ (113 reviews) |
Email finder and verifier | ❌ (only email verifier) | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ✅ |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
Pricing
Mailshake offers three different pricing plans, ranging from $25 to $85 per month when billed annually.
Although it lacks a free trial.
As Mailshake allows you to send a large number of emails, there’s a chance that some recipients may mark your emails as spam. This can impact your sender reputation and deliverability rates.
✅ Pros
- User-friendly UI
- Warning when sending two emails to the same person.
- Mailshake is compatible with any email service provider
❌ Cons
- Doesn’t allow multiple sends per campaign
- Can’t set up advanced conditions for your email campaign
- No free trial.
9. Reply.io
Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (1,307 reviews) | Capterra 4.6/5 (96 reviews)
Overview
Reply.io is a sales engagement platform that offers features and capabilities to help businesses succeed in outbound sales communication.
Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels – LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the possibility of customizing images and videos.
It integrates with popular CRM systems, email platforms, and sales and marketing tools. So it simplifies data synchronization and workflow automation.
SendNow vs Reply.io: Key Features
SendNow | Reply.io | |
---|---|---|
Rating (Capterra) | 4.8 ⭐ (46 reviews) | 4.6 ⭐ (96 reviews) |
Email finder and verifier | ❌ (only email verifier) | ✅ |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ❌ |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels – LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the possibility of customizing images and videos.
Pricing
Reply offers a free trial.
The three different pricing plans range from $49 to $166 per month when billed annually.
Although the Email Volume automates your email outreach, only in plans Multichannel and Agency do you have the opportunity to send multichannel campaigns.
Reply.io has templates, best practices, tips, an email health feature, and other tools that will help you get the attention of your prospects.
✅ Pros
- Automate repetitive tasks such as lead evaluation, data entry, or email follow-ups
- Customizable CTAs in videos.
- +40 email templates
❌ Cons
- Restricted support for advanced condition workflows
- Additional paid add-ons such as the dedicated CMS
- Limited options for customizing email templates
10. Woodpecker
Rating ⭐⭐⭐⭐⭐
G2 4.1/5 (50 reviews) | Capterra 4.7/5 (35 reviews)
Overview
This email automation and outreach platform is designed for sales teams and professionals, so it can be a good alternative to SendNow.
Woodpecker has a friendly interface, so you can start using it right away. It has enough features to start your campaigns, but it doesn’t come with a client database.
With Woodpecker, reaching out to a lot of prospects can quickly become expensive, so it’s not the best choice if you’re on a budget. Also, there are other tools with more complex features that will cost you less.
Also, the Woodpecker algorithm helps you avoid common email marketing mistakes, such as sending the same email to someone who already replied.
SendNow vs Woodpecker: Key Features
SendNow | Woodpecker | |
---|---|---|
Rating (Capterra) | 4.8 ⭐ (46 reviews) | 4.7 ⭐ (35 reviews) |
Email finder and verifier | ❌ (only email verifier) | ❌ (only invalid email detection) |
Multichannel outreach | ❌ (only email) | ✅ |
B2B Lead Database | ❌ | ❌ |
Custom images & videos | ❌ | ❌ |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
Similar to SendNow, Woodpecker doesn’t have a B2B lead database, but it helps you connect with the right people with its invalid email detection tool.
Also, it has multichannel outreach capabilities.
Pricing
Woodpecker used to have a pay-as-you-go pricing system but now offers three different pricing plans starting at $29 which still scale up as you add more contacted prospects.
Woodpecker offers a free trial.
✅ Pros
- Check and block any invalid email addresses before launching your campaign
- A/B testing
- Automation sequences are easy to set up.
❌ Cons
- Limited AI features
- Lacks a B2B lead database.
- Limited scaling options
11. Klenty
Rating ⭐⭐⭐⭐⭐
G2 4.6/5 (374 reviews) | Capterra 4.6/5 (44 reviews)
Overview
Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes.
It has plenty of features to streamline the sales process and increase engagement with prospects.
Besides SendNow’s email verifier and A/B testing features, Klenty can help you automate your email outreach and follow-up processes. However, some of the most advanced features are not available with Klenty’s starter plan.
Do you still want to know more? ⬇️
SendNow vs Klenty: Key Features
SendNow | Klenty | |
---|---|---|
Rating (Capterra) | 4.8 ⭐ (46 reviews) | 4.6 ⭐ (44 reviews) |
Email finder and verifier | ❌ (only email verifier) | ✅ |
Multichannel outreach | ❌ (only email) | ✅ (starting with the Growth plan) |
B2B Lead Database | ❌ | ✅ |
Custom images & videos | ❌ | ✅ (with integration) |
A/B testing | ✅ | ✅ |
CRM Integrations | ❌ | ✅ |
Pricing
Four different plans to choose from, and a free trial for each one.
Prices range from $50 to $100 in the disclosed plans. Additionally, you can also get a customized plan which fits your needs.
✅ Pros
- Efficiently integrates with CRM systems
- Personalized outreach
- A/B testing
❌ Cons
- Monthly subscriptions are not available
- Customer support is available 24/5
- Non-friendly user interface
Which SendNow Alternative Is the Best for You?
There are plenty of SendNow alternatives, so choosing the right one isn’t easy.
If you’re looking for a tool that’s not that expensive and has a friendly user interface, you should give Woodpecker a try.
In case you want more advanced features such as AI, CRM integration, or multichannel outreach, you should try Waalaxy, Outreach, or Apollo.
We recommend lemlist as the best SendNow alternative as it’s the only budget-friendly cold outreach tool that helps you reach inboxes and get replies.