2025 has officially started. There’s no better time to launch your affiliate career and start earning passive income.
But the internet is flooded with software affiliate programs. No wonder many prospect affiliates feel overwhelmed without knowing where to start.
We wrapped up the ultimate list of the best software affiliate programs in the industry right now.
So you can choose the best affiliate program for your interests and forget the headache.
Choose the software affiliate program with a reputable brand and reliable product
If you’re new to software affiliate programs, they may look very similar to each other.
But before starting a partnership, it’s crucial to understand if the brand and the software you will be promoting:
- is reliable (look at customer reviews, use cases, analyze the product and its resources like blog and social media, and check how responsive and helpful their customer support is)
- aligns with your interests
- corresponds to your audience
- has a product you’d genuinely use
Choosing a reliable brand and software for your affiliate program is crucial because it directly affects your credibility and reputation with your audience.
For example, if the software you promote is faulty or receives negative reviews, it can lead to a loss of trust, which is difficult to rebuild.
A reputable software brand typically has these features:
- provides better customer support,
- has better retention rates (which means you earn more from recurring commissions over time)
- has a solid social presence on LinkedIn,
- provides marketing and educational materials,
- timely payouts to their affiliates.
Partnering with a dependable software brand is key to:
- your consistent performance,
- minimizing refunds and chargebacks,
- profitable affiliate partnership.
Remember that as an affiliate, you can’t control the product you’re promoting, so choose wisely!
The Ultimate List of 10 Best Software Affiliate Programs in 2025
1. lemlist affiliate program
lemlist is a leading sales engagement platform that offers robust features for lead generation, outreach, deliverability, automations, and more.
It’s known as a leading product in cold outreach solutions that its users have praised for:
- frequent product upgrades,
- extremely responsive customer support,
- and excellent knowledge materials (lemlist blog, lemlist academy, webinars, and so on.)
The best thing about joining the lemlist affiliate program is that it pays pretty well. lemlist affiliate program offers a generous 25% commission for 12 months for each lemlist license purchased through your link.
Moreover, it has a big 30-day cookie window that gives your customers time to make a purchase.
Niche: B2B SaaS Software
Cookie duration: 30 days
Commissions: 25% commissions for 12 months for each lemlist license purchased through your link
Register here: https://www.lemlist.com/affiliates
This is what lemlist affiliates say:
2. Adobe affiliate program
Adobe offers a superb software affiliate program due to its substantial commission structure.
Adobe’s software affiliate program stands out because it offers a substantial commission structure, with earnings up to 85% of the first month’s subscription, making it highly profitable for affiliates.
The 30-day cookie duration allows ample time for affiliates to earn commissions from customer conversions, increasing potential earnings.
Additionally, Adobe provides a wealth of marketing resources, such as ready-to-use banners and text links, which ease the promotion of their products like Adobe Creative Cloud, Adobe Stock, and Adobe Document Cloud.
Affiliates also benefit from regular updates on new releases and exclusive promotions, enabling them to stay informed and enhance their marketing strategies effectively.
With a focus on a broad audience, including individuals, businesses, and educational institutions, Adobe ensures affiliates can tap into diverse markets and drive higher sales.
Niche: Creative software
Cookie duration: 30 days
Commissions (depend on the product): Monthly subscriptions (Creative Cloud & Document Cloud): 85% of the first month; Monthly subscriptions (Adobe Stock): US$43
Register here: https://www.adobe.com/in/affiliates.html
3. NordVPN affiliate program
NordVPN has an excellent affiliate program promoted by many affiliates around the world. It’s popularity comes down to a few factors.
First, NordVPN is a reliable brand with robust software products that have a high conversion rate.
Second, their affiliate program has a lifetime revenue share which makes it a great source of passive income for many years to come.
Third, NordVPN is known for exclusive offers, limited-time promos, and various incentives, which make their products very easy to promote.
is usually a hit, thanks to the company’s high conversion rate. They also make your job easy with frequent exclusive promos that catch the attention of potential customers. Finally, NordVPN offers lifetime revenue share on all referrals, giving you recurring income for a long time.
Niche: VPN (B2C)
Cookie duration: 30 days
Commissions: Monthly plans: 100% on new sales, 30% on renewal; Yearly: 40% on new sign-ups, 30% on renewal
Register here: https://nordvpn.com/affiliate/
4. HubSpot affiliate program
The HubSpot Affiliate Program offers affiliates the opportunity to promote a suite of powerful inbound marketing and sales software.
Known for its CRM, marketing, sales, and customer service tools, HubSpot is a leader in the SaaS space.
Affiliates benefit from promoting a reputable brand with a diverse range of products that appeal to various business needs.
The program provides a seamless process for tracking referrals and generating reports.
Affiliates also receive support in the form of resources and guidance from HubSpot.
Niche: Business and marketing software
Cookie duration: 180 days
Commissions: 30% monthly recurring commission for up to one year
Register here: https://www.hubspot.com/partners/affiliates
5. ActiveCampaign affiliate program
ActiveCampaign is a leading name in marketing automation and email marketing software.
The company’s affiliate program allows marketers to earn by promoting a tool that integrates email marketing, marketing automation, and CRM.
ActiveCampaign stands out for its user-friendly platform and a robust suite of features.
Affiliates can earn recurring commissions for the lifetime of the customer, making it a lucrative opportunity.
The program is designed to support affiliates with detailed resources and excellent customer service.
Niche: email marketing software
Cookie duration: Not disclosed.
Commissions: 20-30% recurring commissions.
Register here: https://www.activecampaign.com/partner/affiliate
6. Semrush affiliate program
Semrush is a renowned tool for SEO, content marketing, and competitive research.
Their affiliate program, BeRush, offers high commissions for promoting an essential platform that boosts online visibility.
Semrush’s tools are widely used by digital marketers, making it an attractive proposition for affiliates.
Affiliates benefit from comprehensive reporting and high conversion rates.
Their program is known for its competitive commission structure and support.
Niche: SEO, digital marketing software
Cookie Duration: 120 days
Commissions: Depend on the tier (generally from $200 to $350 per quarter, depending on sales)
Register here: https://www.semrush.com/lp/affiliate-program/en/
7. WordPress affiliate program
WordPress is a leading website creation platform, powering over 40% of the web.
Their affiliate program allows you to promote their paid plans, which include hosting and advanced features.
WordPress’s reputation for flexibility and vast plugin ecosystem makes it a favorite among website developers and businesses.
Affiliates can earn commissions for each successful sale of a WordPress plan. The program provides resources to help affiliates succeed in their promotional efforts.
Niche: Website development software
Cookie duration: 30 days
Commissions: Commission details are available after sign-up.
Register here: https://wordpress.com/affiliates/
8. Kinsta affiliate program
Kinsta is a premium managed WordPress hosting provider known for its performance and customer service.
The affiliate program offers a generous one-time payment per each new customer and a recurring commission model.
Kinsta is ideal for promoting businesses looking for high-performance hosting solutions.
Affiliates benefit from Kinsta’s favorable reputation and high customer retention rates.
The program supports affiliates with resources and live chat support.
Niche: Web hosting software
Cookie duration: 60 days
Commissions: 10% recurring commission every month for the lifetime of the customer
Register here: https://kinsta.com/affiliates/
9. BoldDesk affiliate program
BoldDesk is a comprehensive helpdesk solution designed to streamline customer support for businesses.
The affiliate program allows marketers to earn by promoting a tool that improves customer service efficiency and enhances user satisfaction.
With features like ticket management and automation, BoldDesk is becoming a preferred choice for businesses seeking robust support systems.
Affiliates benefit from its growing reputation and the demand for quality helpdesk solutions.
The program provides affiliates with marketing resources to facilitate successful promotions.
Niche: Customer support SaaS
Cookie duration: 90 days
Commissions: 30% commission for every new paying customer for the next 12 months
Register here: https://www.bolddesk.com/affiliate-program
10. Notion Affiliate Program
Notion is a popular productivity tool that integrates notes, tasks, databases, and more into one application.
Their affiliate program is appealing due to its growing popularity among professionals and businesses looking for an all-in-one productivity solution.
Notion provides affiliates with the opportunity to promote a versatile platform that resonates well with a wide audience.
Affiliates benefit from Notion’s commitment to innovation and user growth, which can translate into higher conversion rates.
The program is supportive, offering a variety of marketing materials.
Niche: Productivity and workflow management software
Cookie Duration: Specific details vary, typically ranging from 30 to 60 days.
Commissions: up to $50 per activated signup plus 20% of year one revenue for each referral you drive
Register here: https://www.notion.com/affiliates
Key takeaways
The best thing about choosing a software affiliate program is recurring commissions and high customer lifetime value.
As a result, software can become a very solid passive income source for many years to come.
We advise thoroughly researching every software and its affiliate program that interests you.
Ensure you like the software, trust the brand, and choose a reputable company with a strong brand presence.
