Targeting doctors?
A generic pitch might land your email straight in the trash, because majority of medical office owners value professionalism, specificity, and clarity.
So, how do you craft a cold email that not only grabs their attention but also pushes them to respond?
In this article, Richard, CEO of Provoke Agency, dives into a real-world example and reveals critical mistakes to avoid, ensuring your pitches resonate with doctors.
Here's a cold email that targets medical office owners to pitch marketing services 👇
Let's see what mistakes Richard recommends you avoid for more replies:
Mistake #1: Inappropriate greeting
Since this email is targeting doctors, starting your email with “Hey there” might come off as unprofessional. Always ensure to align your email greeting to your target audience.
Mistake #2: Not specific enough
It’s a good idea to reference your leads’ content, but if you want your email to feel more personal, add links to that specific content.
Mistake #3: Too early introduction
Before introducing yourself and your business, you should catch prospects’ attention and build rapport with a problem statement.
Mistake #4: Gives away the value without engagement
Instead of just giving away a personalized video, you can push engagement and make your leads ask for it.
Mistake #5: CTA starts with “maybe”
Don’t put any level of doubt in your cold email. Your tone should feel confident, and CTA should reassure your leads to take action.
Mistake #6: Poor structure
This email is not visually pleasing - there are commas missing, and the information is blocked up. Instead, make your cold emails look like short text messages you’re sending to a friend.
Here’s how Richard would rewrite this cold email and his tips for more replies:
Tip #1: Add a problem statement
Clearly state your leads’ challenge and offer a valuable solution to it. Once you showcase what you can do for them, you can introduce yourself and your company.
Tip #2: Ask a question
By asking a simple “yes” or “no” answer, you can easily open the door to further communication.
Tip #3: Make it visually pleasing
Make your email visually pleasing and easy to scan by structuring it into bite-sized chunks of text.
Hi Dr. {{NAME}},
{{First Line}}.
I really enjoyed the article {{title}} you wrote about the benefits of flossing over 40.
Actually sent it to my folks to read 🙂
A lot of dental clinics …{{problem statement}}
That’s why I’ve created DFY service that {{value statement}}. A private content marketing company that that helps medical offices grow up by creating videos for social media increasing their online presentation more clients.
I made a personalized video showing how you can actually do this on our own to get ahead of the competition especially in {{LOCATION}}.
Mind if I send it over?
Sincerely,
Ryan Chimelis
Here are Richard's cold email guidelines to effectively engage medical office owners:
-> Begin with a relatable problem statement tailored for doctors
-> Ensure a professional tone, avoiding generic greetings and vague references
-> Prioritize visual appeal, making emails easy to scan
-> Initiate engagement with a single and easy call-to-action
You can watch Richard's full cold email teardown here!
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PS: Want more tips? Request outbound experts to review your cold emails here!
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOSÂ only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |