Sales Strategy

How To Build Backlinks Using Twitter/X [Simplified Guide]

lemlist team
LAST UPDATED
January 26, 2024
READING TIME
7 min.

Did you know you can boost your SEO results by using Twitter/X?  

Twitter/X can help you get backlinks, which brings more people to your website, aka potential buyers.

More Backlinks = Higher Domain Authority = More Traffic = More Conversions = More $$$

But how does one get backlinks from Twitter/X? Which steps to take to utilize the power of this social media channel and make leads come to you?

Get answers and a step-by-step process in this actionable article!

Backlinks - The Basics

Every time someone links to your site in some way, you gain a “backlink”.

Many SEO professionals swear by backlinks as the most powerful way to build domain authority (a metric developed by Moz) - a rank position that reflects the overall strength of your site.

Backlinks are like votes of confidence for your website.
- Neil Patel.

Types Of Twitter Backlinks

#1 Profile backlinks

In your Twitter bio, these links are a direct gateway to your website.

#2 Tweet backlinks

Links within tweets direct followers to your content or promotions.

#3 Engagement backlinks

They emerge when others share your content, a product of social interaction.

Are Twitter/X Backlinks Useful In Terms Of SEO?

While the SEO advantages of Twitter backlinks are up for debate, there's no denying the power of the social signals they generate.

Think retweets, likes, and shares.

These signals tell search engines that your content is worth a look.

So, even if the direct impact on SEO is uncertain, a tweet with loads of engagement can indirectly boost your search rankings.

Does Google Index Twitter/X Backlinks?

Not every tweet gets in, but those that do can show up in search results as a SERP Twitter/X feature.

What matters? Originality, engagement, and the tweeting account's authority.

Nail these factors, and your tweets could very well give your site an adequate boost.

How To Build Backlinks Using Twitter/X

A. Optimize Your Twitter/X Profile

To succeed in link building, your Twitter profile needs to be optimized.

It's often the first thing potential followers and search engines see, so make it count.

Here's what you need:

#1 Polish Your Twitter Profile

Your Twitter profile can make or break your follower count and SEO potential.

A winning profile has a clear picture, a memorable handle, and a bio that clearly communicates your brand's value.

Don't forget to add some keywords to boost discoverability in Twitter searches.

More visibility means more potential backlinks.

#2 Post Engaging Tweets for Clicks and Backlinks

Engagement rules on Twitter.

To earn those coveted backlinks, focus on tweets that resonate with your audience.

Share valuable, witty, or thought-provoking content.

Jump on trending topics or current events to get the most out of the platform.

Here’s a cool example where Hubspot jumped on the ‘wrapped’ trend Spotify started.

#3 Pin Your Best Tweets (With Your Web URLs Attached!)

Pinned tweets are an SEO goldmine that often goes untapped.

Showcase your best stuff, whether it's a blog post, promo, or big news.

Pin a tweet with a link to your website, and it's the first thing visitors see, driving more clicks and backlinks.

And don't overlook the website URL field in your profile.

It's a simple way to direct traffic straight to your site.

B. Content Tricks & Tips For Better Engagement

#1 Master the Art of Embedding Links

Link embedding on Twitter is your secret weapon for SEO success.

Whether it's in your tweets, threads, or replies, skillful link placement can earn you valuable backlinks.

Try these:

  1. Strategic Tweet Placement: Place links in the middle of your tweet, not at the end. This ensures they're seen before the 280-character limit.
  2. Link Shorteners: Use URL shorteners like Bitly to save characters and track link performance.
  3. Rich Media Previews: Twitter automatically generates rich media previews for links - make sure your link's metadata (title, description, and image) is optimized for maximum engagement.
  4. CTA Buttons: Encourage clicks by including a clear call-to-action (CTA) before the link, e.g., "Uncover The Answer!".
  5. Avoid URL-Only Tweets: Instead of just sharing a URL, add context to your tweet - explain why the link is worth clicking.
  6. Thread Building: If your content requires more space, consider creating a thread and interlinking tweets within it.
  7. Use Hashtags Sparingly: While hashtags can boost discoverability, don't overdo it (1-2 relevant hashtags are usually sufficient.)
  8. Engage with Comments: When sharing a link, actively engage with comments and replies to boost engagement, which can increase visibility.
  9. Retweet and Share: Encourage your followers to retweet or share your content by asking them directly.
  10. Use UTM Parameters: Track link performance with UTM parameters in your links, allowing you to measure the success of your Twitter campaigns accurately.

#2 Engage with Influencers for Amplified Reach

The endorsement of influencers can boost your visibility - opening the doors to more quality backlinks.

  • Scout Smart: Hunt down influencers in your industry (tools like BuzzSumo or Twitter Lists can help!)
  • Tag with Purpose: When you mention influencers, don't drop generic tags - explain why they should care about your tweet in a personalized way.
  • Share Their Brilliance: Be their ultimate fan! Don’t just retweet, add a comment or two to ignite conversation.
  • Suggest A Collab: Once you’ve done a fair share of connecting, consider pitching a collab proposal (when they share, backlinks follow!)

#3 Use a Variety of Media

Use attention-grabbing images or GIFs to capture users' interest and stop them from scrolling.

Consider going live or sharing short videos to provide a dynamic and engaging experience for your audience.

Take advantage of Twitter's carousel feature to share multiple images or videos in a single tweet, offering variety in one scroll.

Ensure your profile image is captivating, whether it's a friendly face or a recognizable brand logo, as it can influence users' decisions to click on your tweets.

#4 Host or Attend a Chat!

A Twitter chat is a public conversation on Twitter centered around a unique hashtag.

By hosting a chat, you can engage with your followers, share your expertise, and embed links to your content.

Here’s how to do it:

  1. Start by choosing a topic.
  2. Then schedule the chat in advance and choose a date and time when your audience is most active.
  3. Come up with a unique hashtag for your chat to help participants find and join the conversation.
  4. Promote your chat through ordinary tweets, your bio text & other social media platforms.
  5. Prepare a list of conversation starters.
  6. Host the chat! Tweet your questions and interact with community answers.
  7. Embed links that offer additional value to your audience.

Essentially, backlinks are the fruits of many different seeds (reach, following, engagement, consistency, etc.)

If you’re consistently posting valuable stuff - you should be fine.

We really liked this simple growth hack strategy by The Futur.

The Google-Twitter/X Relationship

The real-world benefits of Google indexing Twitter links exist but they’re not as direct.

When Google indexes a Twitter link, it becomes a backlink.

However, not all Twitter links get indexed by Google, and links from social media platforms are treated differently overall.

Google prefers links with valuable content shared by high-authority accounts.

So, aim for top-notch content and build your Twitter authority to up your chances of Google indexing your links.

Track Your Progress

Once you've got a handle on the Google-Twitter link situation and put your Twitter backlink plan into action, it's time to see how it's performing.

Tools like Google Analytics, SEMrush, and Moz can help you get the scoop on backlink performance.

You'll want to keep an eye on things like how many backlinks you're getting, how good they are, and the traffic they bring to your site.

Use that info to adjust your strategy for better results and leave the rest behind.

Finally - Future-proof Your Tactics!

Stay on top of platform updates!

X (formerly Twitter) has undergone many changes since its acquisition.

For the current state of affairs, visit their help center.

Make it a habit to check in every month or so to keep your knowledge fresh.

Follow X on it’s own platform for fly-by insight on any changes actioned.

There you go! I hope you learned something new. 🔥

P.S. You can check out our internal linking strategy article that will help you make the most out of website linking!

lemlist team
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Price
Best for
Standout feature
Con
4.9
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$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
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Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
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Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
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$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
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Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
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Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
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Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
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$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
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Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
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Limited
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Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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