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Terminé
Deliverability
Low open rates? Take a free email deliverability test
Noel Bouwmeester
June 25, 2024
|
7 min. read
Noel Bouwmeester
LAST UPDATED
June 25, 2024
READING TIME
7 min.
On average, only 23 out of a 100 cold emails ever get opened.
If this stat shocked you, know that open rates can be improved by using email deliverability tools.
Most people think that email outreach only involves…. well… sending emails.
But the truth is that your deliverability is at least as important as the emails you send. No opens means no conversions.
Let’s start your journey toward better deliverability by running a free deliverability test.
Here are two ways to test your deliverability
1. lemwarm’s free email deliverability test
Testing your deliverability does not have to cost you any money.
Here’s how to find out about the state of your deliverability:
Step 1: Copy the email address that the deliverability test gives you
Step 2: Go to the email account you want to test and paste the email address in the “to” field
Step 3: Write the email the test will check both your overall deliverability and the content of your email) and send it!
Step 4: Go back to the deliverability test, check the box, and click on my show my results
Step 5: Check your results!
2. lemlist’s Email Tests
lemlist is a multichannel outreach tool with advanced personalization features not seen in other outreach tools.
You can even personalize the images inside your outreach campaigns so that each recipient gets a different picture. This level of personalization makes your outreach no longer as “cold” as regular cookie-cutter outreach.
In lemlist, you can find a feature called Email Tests.
Email Tests allows you to test your deliverability similarly to lemwarm’s free email deliverability test, but with one exception: You can’t use your own emails for testing.
Instead, AI generates an email for you.
Here’s how to test your deliverability with lemlist’s Email Tests.
Step 1: Start your free 14-day lemlist trial by clicking on the “Sign up for free” button
Step 2: After logging in, go to “Health” under “Reports”
Step 3: Click on “DNS Checks”
Step 4: Click on the “Refresh checks” button
Step 5: Click on “Email Tests”
Step 6: Check your results
When do you need to use an email deliverability tool?
The answer you probably expect here is: when your deliverability score is low.
And while that answer would be partially true, it’d also be incomplete.
Let’s cut right to the chase and give you the truth:
For any deliverability score, you need a deliverability tool working behind the scenes to:
Improve your deliverability score when it’s low
Maintain your deliverability score when it’s high
Most people understand the first use case but not the second one.
But when sending unsolicited email, like cold email, your sender reputation may fluctuate.
A deliverability tool, like lemwarm, alerts you to any issues that might arise so that you can take steps to address them before your sender reputation suffers long-term damage.
You don’t just boost your deliverability and then turn the tool off when your deliverability reaches a good level. That would render your work useless in no time.
Instead, you should keep the tool on at all times to maximize its chances of landing in your audience’s inbox.
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