Did you know SEO related cold emails have the highest open rate?
Obviously, for your cold email to be successful, you can't just rely on the SEO topic. We're bringing the best tips to craft your cold email templates for your SEO services. Buckle up.
To reach the full potential of SEO and digital marketing, it's crucial to grasp the fundamentals of cold email outreach for prospective companies.
We'll leave you with a short checklist:
By implementing these foundational practices, your cold emails will not only reach the inbox but also encourage meaningful engagement with your SEO services.
Check out this video to learn ow to set up your cold email campaign with lemlist. 👇
Creating an impactful sales cold email template is both an art and a science. It requires a combination of different components.
The key components of a successful template include:
With these elements in place, your cold email template will not just convey information but will compel your recipients to take action, setting the stage for a successful business relationship.
Personalization is more than just a buzzword—it's a proven strategy that can significantly engage potential customers.
Now, by personalization we don't just mean including leads' names in the intro line. We mean personalized icebreakers, your leads previous work, personalized images or videos, personal details. Be creative.
With automation tools such as lemlist you can achieve high personalization on all your emails.
By tailoring messages to meet the specific needs and interests of your audience, you increase the relevance and impact of your outreach.
Engagement doesn't end with the first email.
To truly synchronize your SEO efforts with your cold email campaign, a strategic series of communications is essential.
With a well-timed sequence of emails, you can keep your audience engaged and interested, leading to higher chances of conversion and successful SEO collaborations.
To further enhance the effectiveness of your cold email outreach, incorporating advanced tactics and leveraging the right tools can make a substantial difference.
These tactics are some of our favourites:
Storytelling will make your prospect connect with you on a deeper lever.
You’re not just selling, you’re telling them who you are, what you do, and why you do it. You’re making them know you on a deeper level. This will resonate with your prospects and give you a higher level of trust.
When using emotional triggers, you’re hitting the right spot. You’re going straight to your prospects desires and pain points. Awakening in them curiosity and comfort.
Imagine you’re starting your day, you open your email and you have dozens of boring pitches, which all look the same and you probably won’t read.
Now, imagine, you open one of them up and it looks like this:
You receive an email that starts talking about you and your success, is personalized but also includes a personalized video just for you.
Wouldn’t you be instantly hooked?
Now, this is by far our favorite. With tools such as lemlist, you can turn your cold email campaigns into liquid fire! It manages your cold email campaigns, and multichannel outreach uses AI to define your ideal buyer persona, automates your lead database and so much more.
Don’t believe me? See for yourself.
By adopting these advanced tactics and tools, your cold emails will not only stand out in a crowded inbox but also foster stronger connections with your potential clients.
Getting the maximum impact from your cold email campaigns goes beyond crafting the perfect message.
There are many ways you can optimize your campaign's performance to ensure you're getting the most out of it.
You want to achieve the perfect email template but just can’t get there?
Make sure you A/B test your emails until you find the one that gets the best results.
For it to work accurately don’t swap everything for every test. Test one thing at a time and make sure to check your open, click and reply rates until you achieve desired results.
If you include a link to your website in your email, make sure you’re guiding with a strong call to action. You want your prospect to know that there’s something waiting for them on the other side, and you’re not just promoting yourself lazily.
Once they click and get to your website, your prospect should immediately see what you meant and be compelled to keep on reading.
If your headings or visuals are confusing or unappealing your prospect may very well just turn around and leave.
And we definitely don’t want that.
As with A/B testing, it’s important to see exactly where and how your emails are landing.
Are they being opened? Are your prospects engaging? Are they following up?
In order to successfully keep track of your metrics, make use a cold email software (such as lemlist 😉) that will have a clear representation of all your campaigns.
Integrating cold emailing into your broader SEO marketing strategy is essential for creating a cohesive outreach plan.
You can leverage cold emailing for guest post outreach, align sales email campaigns with SEO efforts, and draw inspiration from successful SEO agencies.
By synchronizing your cold email initiatives with your SEO strategy, you can create a powerful synergy that amplifies your online presence and drives more organic traffic to your site.
You’ve learned how to create your own templates and campaigns, but let's take it a little step further.
Here’s a template that got an 85% open rate.
Hey {{firstName}},
This month we have chosen {{website}} as the site to analyze for SEO.
As an SEO agency, every month we choose a website and review all the things we could do to help you improve your SEO.
We generally do this with a brainstorming session with 2-3 members of our team.
Currently, I’m working on a presentation with all the ideas we have. So, if you’re free anytime next week, I’d love to show you in a meeting online.
Let me know when it would work for you and I’ll adapt to your options.
Have a great day,
{{Signature}}
P.S. Our approach aims to raise {{companyName}} awareness of SEO without any commitment behind it, if your company is not interested in the analysis you can click on this link
(unsubscribe link)
As we conclude, let's encapsulate the blueprint for successful cold emailing:
Remember, the efficacy of a cold email is often determined by its ability to prompt action.
So including a clear CTA is vital.
Enjoy watching how your SEO services business flourishes. 🎉
Start your 14-day free trial with lemlist today and watch how your cold emails campaigns sends your business’ growth through the roof!
G2 Rating | Price | Best for | Standout feature | Con | |
---|---|---|---|---|---|
4.9 star star star star star | $30/mo $75/mo $2,999/mo | Large, distributed sales teams | AI evaluation precision, gamified KPIs | Lack of tracking system | |
4.6 star star star star star-half | Not publicly available | Sales operations and finance teams | Powerful configurability | Limited training resources and complex to navigate | |
4.4 star star star star star-half | Not publicly available | Mid-market and enterprise businesses | Comprehensive incentive management | Potentially high cost and steep learning curve | |
4.7 star star star star star-half | $15/user/mo $40/user/mo Enterprise: custom price | Complex sales structures and businesses of all sizes | Complex sales structures and businesses of all sizes | Steep learning curve | |
4.6 star star star star star-half | Not publicly available | Collaborative teams | Connected planning | Complexity and steep learning curve | |
4.6 star star star star star-half | Not publicly available | Companies with complex sales structures | Complex incentive compensation management (ICM) with high efficiency and accuracy | Complexity for smaller teams and potentially high costs | |
4.7 star star star star star-half | Not publicly available | Companies who want to automate commission calculations and payouts | Simplicity and ease of use | Lack of features like redirection | |
4.7 star star star star star-half | $30/user/mo $35/user/mo Custom: upon request | Businesses that need a comprehensive and user-friendly sales compensation management software | Ease of use and adoption | Lack of ability to configure the product based on user needs | |
4.8 star star star star star-half | Not publicly available | Companies with modern sales culture and businesses who want real-time insights | A built-in dispute management and real-time visibility | Users say it works slowly, customer support is slow | |
4.9 star star star star star | $30/user/mo $50/user/mo | Smaller sales teams | Powerful automation | Lesser user base and average user interface | |
4.7 star star star star star-half | Not publicly available | Companies with scalable needs | Automated Commission Calculations | Lack of filtering by date, no mobile app |
PRM Tool | Rating | Feature | Pro | Con | Mobile App | Integrations | Free Plan | Pricing |
---|---|---|---|---|---|---|---|---|
4.65 star star star star star-half | Org-wide alignment | User-friendly layout and database | Suboptimal as a personal CRM | square-check | Lack of tracking system | square-check | Team: $20/month Business: $45/month | |
4.7 star star star star star-half | Social Media Integration | Easy contact data collection | No marketing/sales features | square-check | Lack of tracking system | square-xmark 7-day trial | $12/month | |
4.75 star star star star star-half | Block Functions | High customization capability | Not a dedicated CRM | square-check | Limited | square-check | Plus: €7.50/month Business: €14/month | |
N/A | Open-source | Open-source flexibility | Requires extensive manual input | square-xmark | Limited | square-check Self-hosted | $9/month or $90/year | |
3.1 star star star | Simple iOS app | Ideal for non-tech-savvy users | iPhone only | square-check iOS only | Limited | square-xmark 1-month trial | $1.49/month or $14.99/month | |
3.6 star star star star-half | Smart Contact Management | Feature-rich and flexible | Reported bugs | square-check | Rich | square-xmark 7-day trial | Premium: $13.99/month Teams: $17.99/month | |
4.4 star star star star star-half | Customizable Interface | Customizable for teamwork | Pricey for personal use | square-check | Rich | square-xmark | Standard: $24/member Premium: $39/member | |
4.7 star star star star star-half | Integrated Calling | Integrated Calling | Too sales-oriented & pricey | square-check | Rich | square-xmark 14-day trial | Startup: $59/user/month Professional: $329/user/month | |
4.8 star star star star star | Business Card Scanning | Business Card Scanning | Mobile only | square-check | Limited | square-check | $9.99/month | |
4.45 star star star star star-half | 160+ app integrations | Comprehensive integrations | No free app version | square-check | Rich | square-xmark 14-day trial | $29.90/month or $24.90/month (billed annually) |
Capterra Rating | Free Trial | Free Plan | Starting Price (excluding the free plan) | Maximum Price (for the most expensive plan) | Best for | |
---|---|---|---|---|---|---|
4.5 star star star star star-half | square-check 14-day | square-check | €15/month/seat billed annually | €792/month/3 seats billed annually + €45/month for each extra seat | Versatility and free plan | |
4.2 star star star star | square-check 30-day | square-xmark But it offers reduced price to authorised nonprofit organisations | €25/user/month | €500/user/month billed annually (includes Einstein AI) | Best overall operational CRM | |
4.3 star star star star star-half | square-xmark | square-check Limited to 3 users | Comprehensive incentive management | €52/user/month billed annually | Small-medium businesses and automation | |
4.5 star star star star star-half | square-check 14-day | square-xmark | €14/seat/month billed annually | €99/seat/month billed annually | Sales teams and ease of use | |
4.1 star star star star | square-xmark | square-check Limited 10 users | $9.99/user/month billed annually | $64.99/user/month billed annually | Free plan for very small teams up to 10 |
CRM goal | Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months. | ||||
SMART Breakdown | 1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation). | 2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking. | 3. Achievable: A 10% increase is possible based on historical data and potential improvements. | 4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives. | 5. Time-bound: The 6-month timeframe creates urgency and a clear target date. |
Actions | Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation. | Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior. | Step 3: Develop targeted landing pages with clear calls to action for qualified leads. | Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up. | Step 5: Track and analyze campaign performance to identify areas for optimization. |
Outcomes | Increased sales and revenue | Improved marketing automation ROI | Marketing and sales alignment | Data-driven marketing optimization |