Cold Emailing

9 Best Email Mailing and Marketing Services

Liucija Adomaite
LAST UPDATED
August 6, 2024
READING TIME
7 min.

Email marketing is one of the best way to turn leads into customers.

Email marketing is king a reason: it gives you $40 for every $1 spent. That's a 4,200% ROI!

Email marketing services are the most important strategic tools that build strong customer relationships during the buyer’s journey.

In this article, we analyzed the best email marketing services and tools currently on the market, so you can choose the best one for your team.

What is an email marketing service?

Email marketing is the practice of sending targeted emails to a group of recipients to promote products, services, or content.

It aims to build relationships, engage customers, and drive conversions.

An email marketing service, or email service provider, is a software platform that can be purchased to build customizable templates, send campaigns, and gather data.

One of the best features of an email marketing service is its ability to segment your mailing list into specialized groups.

Other key activities include designing email campaigns, segmenting email lists, and tracking performance metrics.

Automation tools can streamline the process, ensuring timely and relevant communications.

Email marketing is a cost-effective strategy for reaching a large audience with personalized messages.

9 Best Email Marketing Services, Tools, and Software

1. HubSpot is the best email marketing hub if you have the budget

While HubSpot’s Marketing Hub is pretty expensive, it offers a comprehensive marketing software for automation, reporting, and campaigns.

The tool is convenient since it joins all the relevant tools in a single platform.

However, some users may have budget concerns this email marketing software is not cheap.

For them, we recommend trying HubSpot free plan which allos you to send 2,000 emails per month.

The biggest downside of a free plan is that it includes HubSpot’s branding on virtually everything — landing pages, forms and emails.

Rating: G2 - 4.4/5 ⭐⭐⭐⭐

Pros:

  • CRM integration included
  • Vast selection of social media management options
  • Stellar marketing automation
  • Offers integrations with other HubSpot solutions

Cons:

  • Confusing and expensive pricing tiers
  • Steep learning curve
  • High extra fees (onboarding fee)

Pricing:

  • Professional: €880/month for 3 seats billed monthly (additional seats start at €49/month). But you have to pay one-time onboarding fee of €2,930.
  • Enterprise: €3,300/month for 5 seats (additional seats start at €75/month). But you have to pay one-time onboarding fee of €6,830.

The Verdict:

HubSpot Marketing Hub is an all-rounder email platform that works great for large teams and businesses with a budget.

2. lemlist is the best all-in-one tool for cold emails and revenue growth

lemlist is an excellent email sending tool built for sales teams and professionals who want to turn more leads into customers and drive revenue.

lemlist users are able to find, contact, and convert highly-qualified prospects in one place, in just a couple of minutes.

It allows you to build your lead list with verified emails, write and personalize at scale, and send cold emails that get you more customers. In email sending market, it’s hands-down the most powerful solution.

Rating: G2 - 4.4/5 ⭐⭐⭐⭐

Pros:

  • AI-powered B2B database with 450 million+ contacts of relevant leads
  • Super responsive customer support and extensive knowledge materials
  • Email warmup with lemwarm
  • Custom liquid syntax personalization at scale and list segmentation
  • Personalized booking page with lemcal
  • Email analytics and reporting
  • Automated follow-ups and email sequences
  • Email throttling and campaign scheduling
  • AI-generated sequences
  • Integrations with popular CRMs
  • Multi-channel automations
  • Lead-enrichment tools
  • API access
  • The biggest AI-powered B2B database with 450 million+ contacts of relevant leads
  • A/B campaign testing

Cons:

  • lemlist doesn’t allow you to send newsletters and transactional emails
  • Can become pricey since you pay extra for every user

Pricing:

lemlist offers four pricing plans and a generous 14-day freemium trial:

  • Email Starter: €32/month per user/1 sending email (billed yearly)
  • Email Pro: €55/month per user/3 sending emails (billed yearly)
  • Multichannel Expert: €79/month per user/5 sending emails (billed yearly)
  • Outreach Scale: €129/month per user/ 12 sending emails (billed yearly)

The Verdict:

lemlist surely does its work in finding you leads and helping to turn them into customers.

If your focus is cold outreach - the tool is for you. On the other hand, it may be not ideal for teams with budget constrictions.

What can be also noted about lemlist, is that its customer support team is available 24/7 and it’s one of the most responsive one in the industry, so you got all your questions covered.

Liucija Adomaite
Liucija Adomaite is a viral content writer and organic traffic expert on a mission to help turn ambitious businesses into big names.
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G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

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