Sales Strategy

SendNow has shut down: 11 Best Alternatives

lemlist team
LAST UPDATED
September 5, 2024
READING TIME
7 min.

In February 2024 SendNow stopped running.

If you liked the tool, you may need help now searching for the best alternative.

We’ve put together a list of the best SendNow alternatives that have similar features such as multiple email account integration, sequence builders and auto-follow-ups, and A/B email testing.

Software Free Trial or Plan Entry Price
(billed anually)
Multichannel Outreach Warmup Email B2B Lead Database Personalization Multi-sender per campaign
SendNow $39 ❌ (only email)
lemlist $32 Text, image, & video
Outreach on request Text only
Apollo $49 Text only
Waalaxy $60 Text only
Instantly $30 Text only
Snov.io $39 ✅ (from Snov 5K Pro) Text only
Amplemarket on request Text only
Mailshake $44 Text, image, & video
Reply $49 Text only
Woodpecker $25 Text only
Klenty $50 Text, image, & video

1. lemlist

Rating ⭐⭐⭐⭐⭐

G2 4.4/5 (245 reviews) | Capterra 4.6/5 (381 reviews)

Overview

lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel one-on-one. You can increase your reply rates by using lemlist AI ice breaker generator and AI multichannel campaign generator.

lemlist helps you quickly put together your email lists as it has 450M+ potential buyers in its Lead Database.

best sendnow alternative

Unlike SendNow, it helps you to scale your campaigns while keeping that human touch. It considers data points like industry, job title, and recent social media posts, to hyper-personalize emails that engage your leads.

SendNow vs lemlist: Key Features

SendNow lemlist
Rating (Capterra) 4.8 ⭐(46 reviews) 4.6 ⭐(381 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

SendNow does a good job as a cold outreach platform, but lemlist can get you more replies with its B2B lead database, AI-powered customization features, and CRM integrations.

Pricing

With four pricing plans to choose from, ranging from $39 to $159.

All plans include access to lemcal starter, and you wan access lemwarm on plans Email Pro and above.

lemlist is the best SendNow alternative for email outreach.

lemlist can help you improve engagement and response rates with its AI-powered features, advanced conditions, and B2B lead database.

✅ Pros

  • Template hub to create your sequences and personalize your workflow
  • Access to 450M+ B2B lead database
  • Hyper-personalization and liquid syntax in your outreach messages

❌ Cons

  • High learning curve due to its extensive features
  • Other alternatives might be better for mass, non-personalized cold email campaigns.

2. Outreach

Rating ⭐⭐⭐⭐

G2 4.3/5 (3,407 reviews) | Capterra 4.4/5 (293 reviews)

Overview

Outreach is a SendNow alternative that can save you time by streamlining repetitive tasks. With Outreach, you no longer have to manually send follow-up emails or schedule appointments.

outreach vs sendnow

Also, Outreach allows for data synchronization across multiple platforms and creates a smooth workflow as integrates with popular email platforms and CRM systems.

SendNow vs Outreach: Key Features

SendNow Outreach
Rating 4.8 ⭐ (46 reviews) 4.4 ⭐ (293 reviews)
Email finder and verifier
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos ❌ (only text)
A/B testing
CRM Integrations

While it has a lower rating than SendNow, Outreach has more features to improve your email campaign results. Similar to SendNow, it doesn’t have a B2B lead database, so you have to manually build and expand your email lists.

Pricing

Outreach has two different plans, although they do not disclose pricing.

Additionally, there is no possibility to test the tool out for free.

how much does outreach cost

You can replace SendNow with Outreach if CRM integrations and multichannel outreach are an important part of your sales process. To get a head start with the B2B lead database, you should switch to another SendNow alternative from our list.

✅ Pros

  • Easy to track Outreach campaign performance with reporting
  • Multichannel approach
  • Create personalized outreach campaigns to fit your prospect’s preferences

❌ Cons

  • Occasional glitches
  • Steep learning curve
  • No free trial or plan

3. Apollo

Rating ⭐⭐⭐⭐⭐

G2 4.8/5 (7,017 reviews) | Capterra 4.6/5 (344 reviews)

Overview

Apollo.io is one of the SendNow alternatives that offers an email finder feature.

However, Apollo doesn’t offer features to boost your deliverability, so your emails might end up in your prospect’s spam folder.

sendnow vs apollo

Want to know more? ⬇️

SendNow vs Apollo.io: Key Features

SendNow Apollo
Rating (Capterra) 4.8 ⭐(46 reviews) 4.6 ⭐(344 reviews)
Email finder and verifier
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos ❌ (only text)
A/B testing
CRM Integrations

Unlike SendNow, Apollo.io comes with a database you can use to reach more inboxes and boost your reply rates. However, you can’t add personalized images or videos to your campaigns.

Pricing

Apollo offers four different pricing plans, including a totally free plan, which will allow you to send unlimited emails (but with limited features).

Pricing ranges from $59 to $149.

how much does apollo.io cost

With CRM integrations, multichannel outreach, and a B2B lead database, Apollo.io can successfully replace SendNow. However, with its Basic plan starting at $49 (billed annually), Apollo.io isn’t the cheapest SendNow alternative.

✅ Pros

  • Free trial for every plan
  • Integration with most CRMs and Zapier.
  • Custom tracking domain for every plan

❌ Cons

  • Lacks advanced campaign conditions such as personalized triggers or criteria
  • Apollo.io doesn’t have in-app chat support
  • You can’t personalize your emails with custom videos or images

4. Waalaxy

Rating ⭐⭐⭐⭐

G2 4.6/5 (520 reviews) | Capterra 4.4/5 (249 reviews)

Overview

Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities.

With Walaaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.

The pre-filled message templates should make it easier for you to contact your LinkedIn connections.

sendnow vs waalaxy

Waalaxy is a SendNow alternative that offers advanced LinkedIn outreach capabilities. With Walaaxy, you can get new connections by sending up to 800 automated invitations on LinkedIn.

The pre-filled message templates should make it easier for you to contact your LinkedIn connections.

SendNow vs Waalaxy: Key Features

SendNow Waalaxy
Rating (Capterra) 4.8 ⭐(46 reviews) 4.4 ⭐(249 reviews)
Email finder and verifier ❌ (only email verifier) ❌ (only email finder)
Multichannel outreach ❌ (only email) ✅ (email and LinkedIn)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Waalaxy can help you better engage with your prospect through its multichannel outreach feature. However, you can’t use it to A/B test your emails or custom images or videos as part of your outreach strategy.

Pricing

Bear in mind that the pricing shown in the image is the pricing set for a 12-month compromise. It increases exponentially if you decide to contract 3 or 1 month separately.

Waalaxy offers three pricing plans. By subscribing for just one month, pricing can range up to 160€ per month.

All plans offer a free trial.

Waalaxy is a good SendNow alternative if you heavily focus on LinkedIn lead importing and outreach. However, you can get better results with your cold outreach by switching to a more versatile tool that comes with A/B testing, AI-powered features, or customizable landing pages

✅ Pros

  • Freemium plan
  • Import new prospects to your campaign based on their LinkedIn activity
  • Track your campaign performance in real-time

❌ Cons

  • Lack of A/B testing
  • Pricing increases quickly
  • No 24/7 support

5. Instantly

Rating ⭐⭐⭐⭐⭐

G2 4.9/5 (2,659 reviews)

Overview

Switching from SendNow to a different cold email outreach tool might be a challenge, as you have to get used to a new interface. However, Instantly’s UI is quite easy to use, so you don’t waste time setting up your campaigns.

instantly vs sendnow

Is Instantly the best fit for you? 

SendNow vs Instantly: Key Features

SendNow Instantly
Rating (Capterra) 4.8 ⭐(46 reviews) 3.9 ⭐(5 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Unlike SendNow, Instantly improves your cold outreach with multichannel outreach capabilities and a database of potential clients. However, it doesn’t come with a high level of email personalization, as you can’t include custom images or videos for each lead.

Pricing

Instantly offer two different pricing categories. One for Sending and Warmup, and the second for Leads.

Both categories are comprised of four different plans and include a free trial.

In the image below, are the prices for Sending and Warmup.

The con of this pricing plan is that total billing can really scale up if you need both features.

Instantly is a SendNow alternative that can help you optimize your cold email outreach with A/B testing and CRM integrations.

✅ Pros

  • Domain check before launching campaigns
  • Email rotation
  • Unlimited warm-ups

❌ Cons

  • Lacks AI features to generate your campaigns
  • Lacks image and video personalization
  • No Chrome extension.

6. Snov.io

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (416 reviews) | Capterra 4.5/5 (211 reviews)

Overview

Snov.io is an email marketing and outreach platform that helps you engage with prospects and customers through email.

replace sendnow with snov.io

Snov.io has an email finder tool that allows you to find potential leads according to custom criteria.

For example, you can find new leads based on company name, job title, or industry.

SendNow vs Snov.io: Key Features

SendNow Snov.io
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.5 ⭐ (211 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos ✅ (with code)
A/B testing ✅ (from Pro 5k Plan)
CRM Integrations

Snov.io is easy to set up and use and it has a similar rating to SendNow. However, some of its more powerful features are available on its more expensive plans.

Pricing

Snov offers two paid plans of $30 and $75 when billed annually and a Free trial plan.

Snov.io has enough features to successfully replace SendNow as your email outreach tool. However, if you decide to subscribe, it can quickly turn expensive.

You need to buy credits on Snov.io to perform tasks on the Email Finder, Email Verifier, and the REST API. Each attempt to search an email or verify a lead costs 1 credit.

✅ Pros

  • Email finder
  • Solid integrations with other software and CRMs
  • Follow-ups to grow conversion rate with email-drip campaigns

❌ Cons

  • Lacks templates, so you’ll have to come up with the perfect cold email structure
  • You’ll need an HTML code for custom videos or images
  • AI capabilities are limited to email writing

7. Amplemarket

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (308 reviews) | Capterra 4.8/5 (5 reviews)

Overview

Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.

replace sendnow with amplemarket

Amplemarket has multichannel capabilities, allowing you to engage with prospects across various channels such as email, social media, and more.

SendNow vs Amplemarket: Key Features

SendNow Amplemarket
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.8 ⭐ (5 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Amplemarket has a better rating than SendNow and it also has its own email finder and verifier and lead database. Despite being the more versatile option, you can’t optimize your campaigns through A/B email testing.

Pricing

You can request a demo with Amplemarket and then receive pricing plans.

Amplemarket has more versatile features than SendNow and can be a good replacement even if its customization capabilities are limited.

It can be a good fit for businesses with bigger marketing budgets as its pricing plans could be too expensive for individual users or smaller companies.

✅ Pros

  • Multichannel outreach
  • In-app live support
  • AI copywriter

❌ Cons

  • Could be too expensive for smaller businesses
  • Lacks options to customize Amplemarket’s UI.
  • No free trial

8. Mailshake

Rating ⭐⭐⭐⭐⭐

G2 4.7/5 (263 reviews) | Capterra 4.6/5 (113 reviews)

Overview

Mailshake stands out amongst other SendNow alternatives due to its easy-to-use interface. Even the very beginners in sales outreach will find it easy to use.

mailshake as sendnow alternative

Besides its eye-catching UI, Mailshake is designed to help businesses optimize their email marketing campaigns and improve email deliverability.

SendNow vs Mailshake: Key Features

SendNow Mailshake
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.6 ⭐ (113 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Pricing

Mailshake offers three different pricing plans, ranging from $25 to $85 per month when billed annually.

Although it lacks a free trial.

As Mailshake allows you to send a large number of emails, there's a chance that some recipients may mark your emails as spam. This can impact your sender reputation and deliverability rates.

✅ Pros

  • User-friendly UI
  • Warning when sending two emails to the same person.
  • Mailshake is compatible with any email service provider

❌ Cons

  • Doesn’t allow multiple sends per campaign
  • Can’t set up advanced conditions for your email campaign
  • No free trial.

9. Reply.io

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (1,307 reviews) | Capterra 4.6/5 (96 reviews)

Overview

Reply.io is a sales engagement platform that offers features and capabilities to help businesses succeed in outbound sales communication.

Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels - LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the possibility of customizing images and videos.

reply.io as sendnow alternative
Credit: Reply.io

It integrates with popular CRM systems, email platforms, and sales and marketing tools. So it simplifies data synchronization and workflow automation.

SendNow vs Reply.io: Key Features

SendNow Reply.io
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.6 ⭐ (96 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Reply.io is designed to improve the efficiency of sales teams. You can connect with customers through multiple channels - LinkedIn, email, or phone. The only thing missing to be a complete cold outreach tool is the possibility of customizing images and videos.

Pricing

Reply offers a free trial.

The three different pricing plans range from $49 to $166 per month when billed annually.

Although the Email Volume automates your email outreach, only in plans Multichannel and Agency do you have the opportunity to send multichannel campaigns.

Reply.io has templates, best practices, tips, an email health feature, and other tools that will help you get the attention of your prospects.

✅ Pros

  • Automate repetitive tasks such as lead evaluation, data entry, or email follow-ups
  • Customizable CTAs in videos.
  • +40 email templates

❌ Cons

  • Restricted support for advanced condition workflows
  • Additional paid add-ons such as the dedicated CMS
  • Limited options for customizing email templates

10. Woodpecker

Rating ⭐⭐⭐⭐⭐

G2 4.1/5 (50 reviews) | Capterra 4.7/5 (35 reviews)

Overview

This email automation and outreach platform is designed for sales teams and professionals, so it can be a good alternative to SendNow.

Woodpecker has a friendly interface, so you can start using it right away. It has enough features to start your campaigns, but it doesn’t come with a client database.

With Woodpecker, reaching out to a lot of prospects can quickly become expensive, so it’s not the best choice if you’re on a budget. Also, there are other tools with more complex features that will cost you less.

sendnow vs woodpecker
Credit: Woodpecker.co

Also, the Woodpecker algorithm helps you avoid common email marketing mistakes, such as sending the same email to someone who already replied.

SendNow vs Woodpecker: Key Features

SendNow Woodpecker
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.7 ⭐ (35 reviews)
Email finder and verifier ❌ (only email verifier) ❌ (only invalid email detection)
Multichannel outreach ❌ (only email)
B2B Lead Database
Custom images & videos
A/B testing
CRM Integrations

Similar to SendNow, Woodpecker doesn’t have a B2B lead database, but it helps you connect with the right people with its invalid email detection tool.

Also, it has multichannel outreach capabilities.

Pricing

‍Woodpecker used to have a pay-as-you-go pricing system but now offers three different pricing plans starting at $29 which still scale up as you add more contacted prospects.

Woodpecker offers a free trial.

✅ Pros

  • Check and block any invalid email addresses before launching your campaign
  • A/B testing
  • Automation sequences are easy to set up.

❌ Cons

  • Limited AI features
  • Lacks a B2B lead database.
  • Limited scaling options

11. Klenty

Rating ⭐⭐⭐⭐⭐

G2 4.6/5 (374 reviews) | Capterra 4.6/5 (44 reviews)

Overview

Klenty is a sales engagement platform designed to help sales teams automate their email outreach and follow-up processes.

It has plenty of features to streamline the sales process and increase engagement with prospects.

Besides SendNow’s email verifier and A/B testing features, Klenty can help you automate your email outreach and follow-up processes. However, some of the most advanced features are not available with Klenty’s starter plan.

sendnow vs klenty
Credit: G2.com

Do you still want to know more? ⬇️

SendNow vs Klenty: Key Features

SendNow Klenty
Rating (Capterra) 4.8 ⭐ (46 reviews) 4.6 ⭐ (44 reviews)
Email finder and verifier ❌ (only email verifier)
Multichannel outreach ❌ (only email) ✅ (starting with the Growth plan)
B2B Lead Database
Custom images & videos ✅ (with integration)
A/B testing
CRM Integrations

Pricing

Four different plans to choose from, and a free trial for each one.

Prices range from $50 to $100 in the disclosed plans. Additionally, you can also get a customized plan which fits your needs.

✅ Pros

  • Efficiently integrates with CRM systems
  • Personalized outreach
  • A/B testing

❌ Cons

  • Monthly subscriptions are not available
  • Customer support is available 24/5
  • Non-friendly user interface

Which SendNow Alternative Is the Best for You?

There are plenty of SendNow alternatives, so choosing the right one isn’t easy.

If you’re looking for a tool that’s not that expensive and has a friendly user interface, you should give Woodpecker a try.

In case you want more advanced features such as AI, CRM integration, or multichannel outreach, you should try Waalaxy, Outreach, or Apollo.

We recommend lemlist as the best SendNow alternative as it’s the only budget-friendly cold outreach tool that helps you reach inboxes and get replies.

→ Start your 14-day free lemlist trial here

lemlist team
Your source of actionable outreach tips and strategies that will help you get replies and grow your business.
Get weekly outreach tips
SHARE THIS ARTICLE
Thanks! You've successfully subscribed to lemlist newsletter
Oops! Something went wrong while submitting the form.
G2 Rating
Price
Best for
Standout feature
Con
4.9
star
star
star
star
star
$30/mo
$75/mo
$2,999/mo
Large, distributed sales teams
AI evaluation precision, gamified KPIs
Lack of tracking system
4.6
star
star
star
star
star-half
Not publicly available
Sales operations and finance teams
Powerful configurability
Limited training resources and complex to navigate
4.4
star
star
star
star
star-half
Not publicly available
Mid-market and enterprise businesses
Comprehensive incentive management
Potentially high cost and steep learning curve
4.7
star
star
star
star
star-half
$15/user/mo
$40/user/mo
Enterprise: custom price
Complex sales structures and businesses of all sizes
Complex sales structures and businesses of all sizes
Steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Collaborative teams
Connected planning
Complexity and steep learning curve
4.6
star
star
star
star
star-half
Not publicly available
Companies with complex sales structures
Complex incentive compensation management (ICM) with high efficiency and accuracy
Complexity for smaller teams and potentially high costs
4.7
star
star
star
star
star-half
Not publicly available
Companies who want to automate commission calculations and payouts
Simplicity and ease of use
Lack of features like redirection
4.7
star
star
star
star
star-half
$30/user/mo
$35/user/mo
Custom: upon request
Businesses that need a comprehensive and user-friendly sales compensation management software
Ease of use and adoption
Lack of ability to configure the product based on user needs
4.8
star
star
star
star
star-half
Not publicly available
Companies with modern sales culture and businesses who want real-time insights
A built-in dispute management and real-time visibility
Users say it works slowly, customer support is slow
4.9
star
star
star
star
star
$30/user/mo
$50/user/mo
Smaller sales teams
Powerful automation
Lesser user base and average user interface
4.7
star
star
star
star
star-half
Not publicly available
Companies with scalable needs
Automated Commission Calculations
Lack of filtering by date, no mobile app
ERP vs. CRM
ERP
CRM
Summary
Backbone of a business's internal operations.
Backbone of customer-centric interactions and operations.
Goal
To centralize and streamline core business processes in a company.
To increase customer experience, satisfaction and loyalty, and boost sales.
Focus
Internal operations and processes across departments (finance, accounting, inventory, supply chain, HR, and sales).
All interactions with leads and customers.
Manages
Internal business data like financial data, inventory levels, production details, supply chain, HR info.
All customer data like contact info, purchase history, communication history, customer preferences and more.
Users
Finance, accounting, operations, supply chain, and HR departments.
Customer-facing teams like sales, marketing, and customer service.
Benefits
Streamlines operations, improves data accuracy, enhances decision-making, boosts collaboration, increases productivity.
Improves customer relationships, increases sales, strengthens customer service, personalizes marketing campaigns, provides insights.
Price
$150 per user per year on average.
$10 to $30 per user per month on average.
PRM Tool
Rating
Feature
Pro
Con
Mobile App
Integrations
Free Plan
Pricing
4.65
star
star
star
star
star-half
Org-wide alignment
User-friendly layout and database
Suboptimal as a personal CRM
square-check
Lack of tracking system
square-check
Team: $20/month
Business: $45/month
4.7
star
star
star
star
star-half
Social Media Integration
Easy contact data collection
No marketing/sales features
square-check
Lack of tracking system
square-xmark
7-day trial
$12/month
4.75
star
star
star
star
star-half
Block Functions
High customization capability
Not a dedicated CRM
square-check
Limited
square-check
Plus: €7.50/month
Business: €14/month
N/A
Open-source
Open-source flexibility
Requires extensive manual input
square-xmark
Limited
square-check
Self-hosted
$9/month or
$90/year
3.1
star
star
star
Simple iOS app
Ideal for non-tech-savvy users
iPhone only
square-check
iOS only
Limited
square-xmark
1-month trial
$1.49/month or
$14.99/month
3.6
star
star
star
star-half
Smart Contact Management
Feature-rich and flexible
Reported bugs
square-check
Rich
square-xmark
7-day trial
Premium: $13.99/month
Teams: $17.99/month
4.4
star
star
star
star
star-half
Customizable Interface
Customizable for teamwork
Pricey for personal use
square-check
Rich
square-xmark
Standard: $24/member
Premium: $39/member
4.7
star
star
star
star
star-half
Integrated Calling
Integrated Calling
Too sales-oriented & pricey
square-check
Rich
square-xmark
14-day trial
Startup: $59/user/month
Professional: $329/user/month
4.8
star
star
star
star
star
Business Card Scanning
Business Card Scanning
Mobile only
square-check
Limited
square-check
$9.99/month
4.45
star
star
star
star
star-half
160+ app integrations
Comprehensive integrations
No free app version
square-check
Rich
square-xmark
14-day trial
$29.90/month or
$24.90/month (billed annually)
Capterra Rating
Free Trial
Free Plan
Starting Price (excluding the free plan)
Maximum Price (for the most expensive plan)
Best for
4.5
star
star
star
star
star-half
square-check
14-day
square-check
€15/month/seat billed annually
€792/month/3 seats billed annually + €45/month for each extra seat
Versatility and free plan
4.2
star
star
star
star
square-check
30-day
square-xmark
But it offers reduced price to authorised nonprofit organisations
€25/user/month
€500/user/month billed annually (includes Einstein AI)
Best overall operational CRM
4.3
star
star
star
star
star-half
square-xmark
square-check
Limited to 3 users
Comprehensive incentive management
€52/user/month billed annually
Small-medium businesses and automation
4.5
star
star
star
star
star-half
square-check
14-day
square-xmark
€14/seat/month billed annually
€99/seat/month billed annually
Sales teams and ease of use
4.1
star
star
star
star
square-xmark
square-check
Limited 10 users
$9.99/user/month billed annually
$64.99/user/month billed annually
Free plan for very small teams up to 10
CRM goal
Increase the sales conversion rate for qualified leads from marketing automation campaigns by 10% in the next 6 months.
SMART Breakdown
1. Specific: It targets a specific area (conversion rate) for a defined segment (qualified leads from marketing automation).
2. Measurable: The desired increase (10%) is a clear metric, and the timeframe (6 months) allows for progress tracking.
3. Achievable: A 10% increase is possible based on historical data and potential improvements.
4. Relevant: Boosting sales from marketing efforts aligns with overall business objectives.
5. Time-bound: The 6-month timeframe creates urgency and a clear target date.
Actions
Step 1: Refine lead qualification criteria to ensure high-quality leads are nurtured through marketing automation.
Step 2: Personalize marketing automation campaigns based on lead demographics, interests, and behavior.
Step 3: Develop targeted landing pages with clear calls to action for qualified leads.
Step 4: Implement lead scoring to prioritize high-potential leads for sales follow-up.
Step 5: Track and analyze campaign performance to identify areas for optimization.
Outcomes
Increased sales and revenue
Improved marketing automation ROI
Marketing and sales alignment
Data-driven marketing optimization
Table
CDP Software
CRM Software
Approach
Data-centric
Customer-centric
Focus
Interactions across various channels and touchpoints, both online and offline.
Sales, marketing, and customer service interactions.
Functionality
Automatically collects, organizes, tags, and makes data available in real-time.
Helps businesses track customer interactions, sales pipelines, prospects, and service requests.
Goals
Personalized customer experiences across all channels.
Better customer relationships, streamlined processes, and improved profitability.
Benefits
Data integration, management, and accessibility, allowing for detailed analysis and segmentation.
Better communication within teams and with customers by organizing information about customer interactions and history.
Data Handling
Handles both identified and anonymous data, stitches together various data points.
Deals primarily with identified customer data.
Use Cases
Personalized marketing campaigns, targeted advertising, content customization across multiple channels.
Managing campaigns and leads, enhancing customer service, providing better customer support, increasing customer satisfaction and loyalty.
Examples
Insider, Bloomreach, Salesforce Marketing Cloud CDP
HubSpot, Salesforce Sales Cloud Lightning Professional, and Zoho CRM
CRM
Free plan
Best feature
Best for
Con
1. HubSpot CRM
square-check
Sales automation
Sales teams
Up to 1,000 contacts
2. Insightly
square-check
Custom fields
Basic needs
Not enough info about the free plan
3. Agile CRM
square-check
Deal and sales pipeline tracking
Small teams
Up to 10 users
4. Zoho CRM
square-check
Lead and contact management
Businesses of all sizes
Limited to 3 users
5. ClickUp
square-check
Unlimited tasks and unlimited members
Personal use
Up to 100MB storage
6. EngageBay
square-check
Live chat
Small and midsize enterprises
Up to 1,000 branded emails per month
7. Bitrix24
square-check
Unlimited users and 5 scrum teams
Big teams
Up to 5GB of cloud storage
8. FreshSales
square-check
Easy to use and simple setup
Beginners
Up to 3 users
9. Mailchimp
square-check
Very beginner friendly
Marketing teams
Send up to 500 branded emails per month
Type of Affiliate Marketing
Unattached
Related
Involved
Format
Paid advertising
Social media or YouTube channels
Dedicated website or blog
Focus
Quick income
Your niche
Your audience
Engagement with your audience
square-xmark
square-check
square-check
square-check
square-check
Very close connection with your audience
Pro
Little effort
Higher credibility thanks to your niche
Long-lasting and scalable
Con
Paid ads cost a lot
Potential for bias since you don’t use the thing you promote
Require time, effort, and dedication

What you should look at next

Sales Strategy

How to Start with Affiliate Marketing and Make Money (The Beginner’s Guide)

Your step-by-step guide on starting an affiliate marketing business that actually makes money in 2024.
September 6, 2024
Sales Strategy

15 Types of Affiliate Marketing Content to Create in 2024 (with examples)

Here are 15 affiliate marketing content ideas to make your followers click on your promo links and make a purchase.
September 4, 2024
Sales Strategy

Is Affiliate Marketing a Pyramid Scheme? And Other Affiliate Myths Debunked

People lose over $11 billion to pyramid schemes in a year, so no wonder people fear affiliate marketing is one of them. Here's everything you need to know about the most common myths in the affiliate industry.
August 29, 2024
Sales Strategy

6 Major Benefits of Affiliate Marketing in 2024

These are the 6 major benefits of choosing affiliate marketing as your go-to business model.
August 28, 2024
Sales Strategy

How Affiliate Marketing Works?

Learn all about the mechanism of affiliate marketing, how it works, and how you earn money.
August 28, 2024

What you should look at next

Receive weekly outreach tips in your inbox, sent to 210 000+ salespeople, marketers, founders, and entrepreneurs worldwide!

Subscribe to the lemlist newsletter
You've successfully subscribed to the lemlist newsletter!
Oops! Something went wrong while submitting the form.