Personalizing your cold emails increases average response rates by 32.7%.
In other words, email personalization is the key to getting more replies from your prospects.
If your email isn’t personalized
⬇️
it won’t catch your prospect’s attention
⬇️
you won’t have meetings booked
⬇️
and you won’t be able to grow your business.
But researching your prospects’ pain points and crafting unique emails takes hours of manual work…
So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?
In this article, get a suite of 9 tools that will save you hours of work, help your emails stand out, and boost your reply rates!
Tool | Top Features | Pricing |
lemlist | Hyper-personalization; Automated follow-ups; ICP Generator; Email finder + verifier; AI Variables | $39-$159 |
Taplio | Qualified LinkedIn leads; Comment posts and answer comments ; AI-generated posts | $49-$149 |
Clay | Build lists automatically; Many data sources | $149-$800 (+ custom pricing) |
Trumpet | Buyer-centric; Build buyer journey; Personalised pods | £39-£125 (per user) |
Lavender | Target hiring companies; Email assistant; Personalize your emails; Email Reporting | $0-$69 |
Lonescale | Target hiring companies; Customer monitoring | Custom pricing |
Surfe | Add LinkedIn contacts to CRM; Email + phone number finder; LinkedIn personalized messages | $29-$69 |
Humantic | Predict human behavior; AI personalization | $180-$1,840 |
Reply.io | Jason AI; Multichannel sequence; Personalized emails and follow-ups | $59-$139 |
9 tools that will help you send hyper-personalized cold emails
1. lemlist
Rating ⭐⭐⭐⭐
Capterra – 4.6/5 (376 reviews) | G2 4.4/5 (226 reviews)
Overview
lemlist is the ultimate personalization tool for those with busy schedules that can’t afford to deal with writer’s block, or outreach.
lemlist is right there with you offering broad lead database, personalized icebreakers, task management, automated follow-ups and warmups, and so much more.
Concerning personalization, you can:
- Use text variables to automatically personalize any part of your message, grab leads’ attention, and build trust (e.g., intro line, pitch, CTA).
- Use image variables with leads’ names, logos, website screenshots, etc., to stand out from competitors’ emails
- Use video variables & custom thumbnails to give value to your prospects on a more personal level
- Use website variables where you can embed your lemcal to push prospects to take action
- Use liquid syntax to include custom code variables that will automatically adapt to your lead’s position or specific info about your leads.
- Use AI variables to generate personalized elements like icebreakers based on your leads’ info.
Pricing & Funcionalities→
lemlist’s pricing ranges from $39 to $159 and offers the possibility to change your currency to euros, pounds, and dollars.
All plans include lemcal, although Email Starter does not include lemwarm.
Aside from the paid plans, you can give lemlist a go with our whole range of free tools!
2. Taplio
Rating ⭐⭐⭐⭐
G2 – 4.5/5 (1 review) | Product Hunt – 4.1/5 (24 reviews)
Overview:
With Taplio you can get qualified LinkedIn leads.
Taplio offers a range of features such as post-scheduling, relationship building, lead generation, analytics, and more, all available within a single platform. Taplio’s AI-powered content creation feature helps take the stress out of creating content.
- Access detailed analytics to see the content where your target audience engaged the most and use it as personalized icebreakers
- Add people who engaged with your content to your lemlist campaigns within seconds
- Create a LinkedIn CRM system to engage with specific replies and boost your reply chances
→ Free trial ✅
→ Paid plans:
- Starter ($39/month billed yearly)
- Standard ($65/month billed yearly)
- Pro ($199/month billed yearly)
3. Clay
Rating ⭐⭐⭐⭐
G2 – 4.9/5 (136 reviews)
Overview:
With Clay, you can build lead lists automatically from built-in sources, such as LinkedIn.
- Automatically find your prospects’ information from 50+ different data sources in seconds – for example, their job title, company size, and industry, which can help tailor your email content to their specific interests and needs
- Add your leads directly to a sales automation tool like lemlist, and send outbound campaigns in less than 5 minutes.
→ Free trial ✅
→ Paid plans:
- Limited free plan
- Starter ($149+/month)
- Explorer ($349+/month)
- Pro ($800+/month)
- Enterprise (custom pricing)
4. Trumpet
Rating ⭐⭐⭐⭐⭐
G2 – 4.7/5 (296 reviews) | Capterra – 5/5 (1 review)
Overview:
Build buyer journeys with Trumpet.
- You can create micro-sites in under 30 seconds and offer a unique experience to your prospects that converts them faster
→ Free trial ✅
→ Paid plans:
- Pro (£29 per user/month)
- Scale (£60 per user/month)
- Enterprise (£100 per user/month)
5. Lavender
Rating ⭐⭐⭐⭐
G2 – 4.9/5 (58 reviews)
Overview:
Lavender is an email assistant fully powered by AI
What can you do with Lavender?
- Create a list of targeted leads based on criteria such as job title, industry, and company size
- You can get personalized intros, news, data, and insights that will help you write custom emails
- You can get AI-powered suggestions on how to optimize your emails for more replies
→ Free plan ✅
→ Paid plans:
- Basic ($0/month)
- Starter ($29/month)
- Individual Pro ($49/month)
- Team Plan (starting at $8.5K/year)
6. Lonescale
Rating ⭐⭐⭐⭐⭐
G2 4.9/5 (49 reviews)
Overview:
Target hiring companies with Lonescale.
LoneScale helps revenue teams create & close more pipelines by delivering the most likely buyers.
How can Lonescale help you?
- Get leads from the companies that are hiring so you can use that milestone to personalize your emails
- Filter job offers by keywords and expressions so you can find companies with pain points you can help them solve
→ Free trial ✅
→ Paid plans:
- Customers Job Changes: Custom pricing
- Signal-based outbound GTM: Starting at $1,250/month
7. Surfe
Rating ⭐⭐⭐⭐⭐
G2 – 4.8/5 (38 reviews) | Capterra – 5/5 (2 reviews)
Overview:
Get CRM data directly to LinkedIn with Surfe.
- Access your CRM fields directly from LinkedIn so you have all the data you need to send personalized messages
- Sync multichannel conversations without manual efforts
→ Free plan ✅
→ Paid plans:
- Limited free plan
- Essential ($29/month/user yearly billing)
- Pro ($69/month/user yearly billing
8. Humantic.ai
Rating ⭐⭐⭐⭐
G2 – 4.8/5 (233 reviews)
Overview:
Humantic.ai can predict human behavior accurately.
How can this help?
- Get insights about your prospect’s personality so you can write messages that target their pain points and boost your reply chances – for example, whether they are critics, prefer working alone, etc.
- Write generic emails in one click with Generative AI.
→ Free trial ✅
→ Paid plans:
- Startup ($180/month billed annually)
- Growth ($760/month annually
- Enterprise (custom pricing)
9. Reply.io
Rating ⭐⭐⭐⭐
G2 – 4.6/5 (1,258 reviews) | Capterra – 4.6/5 (96 reviews)
Overview
Reply.io is designed to automate personalized cold email campaigns and follow-ups.
With advancements in AI technologies, it helps you automate the communication process as much as possible while maintaining a personal touch.
How can it help?
- Include automatic warmups and follow-ups to your sequence.
- You can include LinkedIn steps in your sequence, including Connect requests, Messages, InMail, etc.
Pricing
→ Free plan
→ Paid plans
Reply offers three different tiers:
-> Sales engagement
- Email Outbound: $49/month
- Multichannel: $89/per user/month
- Agency: $166/month
-> AI SDR: Starts at $259/month
-> AI Chat: Starts at $50/month
Key takeaways
Here are the top 3 reasons why you should send hyper-personalized emails with the help of 8 sales automation tools:
→ Prospects are more likely to engage with emails that address their challenges and are relevant to their needs
→ You’re showing a willingness to go the extra mile in prospects’ research which helps you build rapport more easily
→ You can stand out from other generic emails and catch your prospects’ attention quicker
… which helps you book more meetings and grow your business!
P.S. Don’t miss out on the opportunity to see this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.