3 Cold Email Templates for Web Design Services (That Actually Book Calls)
Rémi
Last updated on: September 4, 2026
|7 min read
The web design market is worth over $61 billion and growing at 8.5% per year, according to Mordor Intelligence. That means two things: there’s plenty of work out there, and plenty of agencies fighting for the same clients.
A strong opening email gets read. A weak one gets archived (or worse, flagged). The difference usually comes down to relevance: does the prospect believe, within five seconds, that you understand their problem?
In this piece, I’ll give you 3 templates our team has sent to win web design clients, and exactly why each one works.
With these 3 cold email templates for web design, you’ll be able to increase your lead generation.
How to write engaging cold email templates for web design services
Surely, you know how frustrating it is to spend so much time crafting cold emails only to see they’re not even being opened.
Not only are you missing out on business opportunities, but a bad execution of cold email outreach campaigns can seriously harm your email deliverability and domain.
So you need to be very mindful of the emails you’re sending out.
Follow these tips to write the perfect templates and increase your chances of booking meetings and closing deals:
- A short and catchy subject line will prompt people to click on it.
- The first part of your email (especially the first one or two sentences) should be as engaging as possible, triggering FOMO and curiosity to increase your chances.
- Cold email templates for web design services should be about them, not about you.
- Do not be too promotional. One short sentence about who you are and what you do should be more than enough.
- Remember: the goal of cold email campaigns is to build a relationship with someone who doesn’t know about you.
You can execute all of the above at scale using lemlist’s Smart messaging and AI Variables, which automatically research each lead and personalize your copy, so you’re not doing it manually for every single prospect.
If you need more tips to write your templates, follow these 6 steps.
We’ve given you the basics, but now let’s take a look at actual emails we have sent and that have given amazing results.
Feel free to take these templates and make them your own!
Remember, personalization is key.
1. “Winner of the week” cold email template for web design
This is probably one of the best-performing cold email templates for web design used by other lemlisters.
Subject line: Ideas & Feedback for {{companyName}}
Bonjour {{firstName}},
We selected {{companyName}} as our weekly winner for the “Website review and analysis” reward!
In essence, every week we choose one lucky website and we go through all the things that we could improve in order to help you guys have a more engaging website.
We usually do it with a brainstorming session with 2-3 people from our team (I’ve attached the photo of our meeting below).
Sarah from our team also took some more notes about all the ideas we had so if you’re free sometime next week I’d love to have a chat with you!
Have a lovely day! {{signature}}
As you can see, a screenshot of your prospect’s home page appears on the big screen.
With lemlist you can include personalized images in all of your emails to make your leads feel special and see that you have genuine interest in them. You can also include videos and landing pages!
You can set this up using lemlist’s AI-powered enrichment agents, which pull the prospect’s website screenshot and company info automatically, instead of doing it by hand for every lead.
2. “This could be your new website” cold email template
This email template shows what you’re willing to do for your leads, creating a sense of curiosity with a little preview of something they might like.
For this template, we suggest you conduct thorough research to make sure it matches the leads’ needs (themes, colors, overall appearance, etc).
Subject line: This could be your new website
Hey {{firstName}},
Why waste your time telling you what I can do for you, when I can just show you?
Here’s a photo of me with the screenshot of your new website:
Anyway, this is what we do: we create high-quality websites for other people like you at {{industry}} at a great price.
Our team had a meeting last week (as you can see on the picture above), where we evaluated your current website and wrote down some amazing ideas that can make it even better.
A new website design will improve your conversion rates at least 10%.
Interesting to hear our feedback about your website? Let’s chat sometime next week.
Cheers, {{yourName}}
Now, here we have catchy personalization operators:
- {{prospectText}}: this is the part where you write the current header that’s on your prospect’s website. This way they will recognize their new “website” faster.
- Logo image on the upper left of the design. This is where lemlist automatically adds your prospect’s logo.
This cold email template for web design works best when you’re reaching out to people whose pain point is their website visuals, and you have new proposals for them.
3. Cold email template to engage with your website visitors
Your website visitors can be a huge gold mine for new potential clients.
The vast majority of people who check your website will probably never come again or buy from you.
BUT…
That’s exactly when this email template becomes very useful.
With lemlist’s Intent Signals, you can track which companies visit your website using IP matching, and automatically push those leads into a campaign. No second tool required. You set up a “Visited my website” watchlist inside lemlist, define your criteria, and the platform monitors and notifies you when matches appear.
If you want an alternative, third-party tools like Albacross also offer website visitor identification and can feed leads into your outreach.
Subject line: You’ve checked mine so… I’ve checked yours
Bonjour {{firstName}},
My team of robots has alerted me that someone from your team visited our website…
Since every single visitor is important to us, we’ve decided to check what you’re working on… And well… How should I say it… I’ll let the photo below speak for itself
Well, you get it… We’re big fans!
I’d love to get on a call with you so we can discuss how we can help each other out!
Could you please give me your two best availabilities?
Best, Guillaume
This template appeals to more of a warm outreach strategy. You’re contacting people who already know who you are, so you don’t have to waste time in proving your value or explaining who you are.
With this strategy you cut down on the decision making process. They don’t have to debate if they’ll go to you or not, you’re already there.
Don’t stop at email: layer on LinkedIn and calls
One email is rarely enough. The web design clients we’ve seen close the fastest are the ones who got a LinkedIn profile visit or connection request within 24 hours of the first email, followed by a call if they engaged with either touchpoint.
You can build this entire sequence (email → LinkedIn visit → LinkedIn message → call reminder) inside a single lemlist multichannel sequence, so nothing falls through the cracks.
Over to you
We’ve walked through how to write engaging cold emails, and three of the best sales email templates you can use for selling web design services.
Even if you use one of these cold email templates for web design, don’t just rely on the first email. Make sure you follow up with your prospects to increase your chances.
Rated 4.6/5 across 2,000+ reviews on G2, Capterra, and Trustpilot.
Start a 14-day free trial, no credit card required, and put these templates to work.
Hi there, I’m Rémi, co-founder of the GTM Club powered by lemlist & Claap. If you believe Go-To-Market is the new moat in this AI-era, you should apply: https://www.thegtmclub.com/
