_lemlist_vs HubSpot Sales Hub Alternative

lemlist vs. HubSpot Sales Hub: Choosing the Best Tool for Sales & Marketing Teams

Personalization

While HubSpot does allow entry-level personalization, lemlist allows you to personalize every step in your cold outreach sequences.

HubSpot offers a wide variety of templates to add your personalization including first names, company, links, etc. Thanks to these templates you won’t have to spend countless hours crafting emails for your prospects, instead just select, personalize, and send.

You can personalize your text and videos thanks to the built-in Vidyard integration.

Although HubSpot’s personalization is solid to say the least, lemlist takes the win.

With lemlist personalization knows no limits. Start by adding liquid syntax and custom variables in all of your emails, already at this point you get a stellar personalization, but it does not stop there.

In every email, you can include completely personalized icebreakers, tailored to each of your prospects.

Also include personalized images, videos, and dynamic landing pages in your emails to make you stand out from the crowd even more.

But what if you want to focus your outreach more on LinkedIn?

No problem. You can heavily personalize your LinkedIn sequences too.

Aside form personalized text, you can also send totally personalized voice notes on LinkedIn at scale.

AI-generated sequences

Both tools allow for multichannel sequences you can create from scratch or a pre-built template.

HubSpot offers an AI Assistant that works based off the template library, where you can create new sequences selecting the “From scratch” option, then follow these steps:

• Select your desired “email type” based on the tone and intent you wish for your email
• Describe your product or service
• Describe your customer
• Summarize the content you wish to include in your email copy
• Generate your email

After that you’ll have to add your follow-ups manually, which can be a bit time-consuming. It’s also important to add that with HubSpot you can only prepare sequences starting from Sales Hub Professional subscription plan, starting at $90.

Which is why lemlist excels in this area. You can generate full AI sequences in just a few minutes and include LinkedIn and email steps automatically and reminders for manual tasks, such as calls.

Cold calling can be created as separate tasks so you can carry them out from your desired platform, or you can integrate Aircall or Ringover with your API key and carry them out directly from the lemlist app.

Setting up your campaign is simple, simply log into lemlist and follow this tutorial.

Warm-up and deliverability

Even though HubSpot is a huge name and player in the game, they currently do not offer a dedicated warm-up feature.

Although you can warm up your email account manually, it is very time consuming and you have to manually check that your technical set-up has been done correctly, this can make you fall into mistakes and miss out on any opportunities just because you bumped into deliverability issues.

However, with lemlist you can receive access to lemwarm, a dedicated email warm-up, deliverability booster and monitoring that will help you avoid the spam folder.

While HubSpot Sales Hub offers robust features, lemlist's AI-driven personalization, lead generation efficiency, and advanced conditions make it a more comprehensive choice for sales and marketing teams. These strengths position lemlist as the only cold outreach tool that helps reach inboxes and get replies.