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CRM, or "Customer Relationship Management", is a software system that manages all customer relationships. The goal of CRM is to build and nurture stronger relationships with your leads and clients. Using CRM can increase work efficiency, enhance sales teams' performance, make your customers more satisfied, and boost sales. 

The word “CRM” has been everywhere lately. If you still wonder what’s the actual meaning of it, this article is for you. Today, we explain the meaning of CRM in a simple and comprehensive way.

ERP helps companies manage their finances and resources, control costs, and meet production goals. CRM helps companies manage the sales cycle and customer experience. Here is everything you need to know about ERP and CRM, including differences and similarities, key features, and pros and cons.

CRM itself is worth nothing without the goals you want to achieve with it. These are the 4 most important CRM goals you want to set to boost your business revenue.

A CRM transformation refers to a strategic process in which an organization upgrades its business approach, technology, and systems for managing and optimizing customer relationships. This article explores the ins and outs of CRM transformation and how to adapt a new CRM system to your business successfully.

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