_lemlist_vs Close Alternative

lemlist vs. Close: Choosing the Best Tool for Sales & Marketing Teams

Pricing

Close.io is essentially a CRM platform, which means that the tools share some functionalities, like lead qualification or segmentation and emailing and cold-calling, but differ in many different aspects.

Close.io and lemlist both have very similar pricing plans.

Close.io has 3 pricing plans that range from $59 to $149 per month (billed monthly).

lemlist has 5 plans, including a completely free plan. Paid plans range from $39 to $159 per month (billed monthly).

Sales automation

Both lemlist and Close.io are designed to make your day much more efficient, therefore both of them have automated features and advanced workflows.

Close automates key sales tasks, reducing the manual workload and increasing efficiency.

These features include:

• Automated Workflows
• Automated Triggers
• Automated Email Sequences
• Automated Data Entry

lemlist also allows your automation to include advanced conditions so that your sequences depend on the triggers that you decide.

This can be, for example:

• Lead clicked on the link
• Visited your profile
• Opened the email

… and much more.

Watch this video to learn how it works:

Multichannel outreach

As Close is primarily a CRM, its outreach features are quite limited.

Close offers bulk emailing (which we will talk about later) and very strong calling capabilities, however, it does not offer LinkedIn functionalities, nor can you combine email and calling in the same sequence.

Although, you can send automated follow-ups!

On the other hand, lemlist is a software dedicated to cold outreach, so obviously its functionalities are much more comprehensive.

In the same campaign, you can reach your leads via email, cold calls, or LinkedIn. For LinkedIn prospecting, you can include profile visits, connection requests, messages, and LinkedIn voice notes.

Personalization

Although Close does give you the option to send bulk emails, it has no personalization features. You can pick your email from a list of templates and add them to advanced workflows so that these messages are sent with specific triggers and reach qualified leads.

However, if you’re looking for a more personal touch on your written interactions, you may want to consider lemlist.

lemlist most basic personalization features include text tags, personalized images and videos, dynamic landing pages, and liquid syntax. That’s already pretty complex and we’ve just gotten started.

Aside from personalized text in your LinkedIn messages and connection requests, you can send personalized voice notes.

Aside from that, at lemlist we believe that saving time should not be at the expense of quality (or personalization, for that matter). For this reason, you can generate an entire sequence just by using AI or make use of the new AI variables.

AI variables allow for many different actions, you simply have to introduce your prompt, and lemlist’s AI will take care of the rest.

With AI variables you can create highly-targeted icebreakers and P.S. lines in seconds!

Here’s how:

Extra functionalities

Close.io includes other functionalities aside from CRM and built-in calling.

You also have a calendar functionality that will help you keep track of your daily tasks so nothing falls through the cracks.

With lemlist you don’t just get lead generation and cold outreach features. You can cover every step of the selling process.

• lemwarm

With plans Email Pro and above, you’ll get a free subscription to lemwarm, a warm-up tool and a deliverability booster, that will help you avoid ending up in the spam folder.

lemwarm automates your warming-up process by sending emails to a network of 10,000 users to improve your email domain reputation and increase your open rates.

Additionally, lemwarm monitors your email technical setup and run deliverability tests where you can check your score. You’ll also receive daily insights and tips that will help you improve your deliverability.

• lemcal

With all of your paid plans, you’ll receive a free subscription to lemcal.

lemcal is a completely customizable booking page. You can add images and sync with all of your calendars.

This will make booking meetings with your leads super easy, as you only have to include the link to your lemcal and your leads will simply have to find an open slot that works for them and done!

lemlist vs Close.io: Which one will you choose?

So lastly, a question prevails:

If you have a small company or a start-up and you don’t really need to send large volumes of messages, then Close could be a good fit for you. You can easily qualify and organize your leads and tasks every day.

However, if you need more cold outreach functionalities or building your client base, then you may need to put your trust in a tool like lemlist, where you can find leads, reach out to them, and book meetings from the same place.