_lemlist_vs Reply Alternative

lemlist and Reply.io are great choices for cold outreach. Both have a B2B lead database, AI-powered features, and outreach customization to better engage with your leads.

But which one is the right fit for your business? 

Pricing

lemlist paid plans start at $39/month . But lemlist allows you to test its B2B lead database, AI icebreaker generator, and multichannel outreach features before paying. Each lemlist plan includes a 14-day free trial - no card required.

Additionally lemlist has included a Freemium plan with which you can scrape 100 monthly emails, use the AI writing assitant, and more.

Similar to lemlist, Reply.io allows you to test its features through a 14-day free trial. Reply.io's paid plans start at $59/month for the Sales Engagement subscriptions.

Reply has added two new subscription categories: AI SDR, starting at $259 for 1000 active contacts a month, and AI Chat with a free plan and a paid plan for $50.

Although these are very useful features if you only wish to purchase one of them, your total pricing can scale if you need added features.

B2B lead database

Both tools have a B2B lead database that you can use to find highly relevant prospects. 

Reply.io gives you access to its B2B lead database with more than 85+ million contacts across multiple sectors. 

Lemlist helps you find your ideal buyers through its AI-powered B2B database of 450+ million contacts. You can filter by name, location, job title, profile language, interests,  and much more. 

AI

Reply.io helps you manage routine and advanced tasks with Jason AI. 

Jason AI is a writing assistant powered by ChatGPT and trained by Reply.io to fit your outreach strategy. It saves you time by writing the text for individual emails or the complete sequence. Also, it can book meetings for you. 

Reply.io limits the AI usage in your campaign through credits. For example, the Starter plan ($59/month) gives you 50 AI credits. You spend 2 credits for each personalized email and 1 credit for any other type of personalization. When your AI credits run out, you have to buy more or upgrade your plan. 

lemlist creates personalized outreach sequences that drive engagement and conversions with its AI sequence generator. Once you give lemlist information about your target audience and unique value proposition, it generates a complete multichannel sequence that drives conversions. 

If you’re not satisfied with how your email copy looks, you can ask lemlist’s AI to make the text shorter, improve the grammar, or adjust the tone to better engage with your leads. 

When you can’t figure out how to start your emails, lemlist AI icebreaker generator helps you effortlessly generate unlimited icebreakers for your leads.

Unlike Reply.io, lemlist allows you to make the most out of its AI features, as there is no limit on using them. 

Campaign management

Both tools help you connect with your prospects through multiple channels.

Reply.io integrates phone, email, text messaging, and social media to automate outreach. lemlist helps you reach out to your leads through email, cold calls via Aircall, LinkedIn, and much more.

When setting up your campaign, you can save time with Reply.io’s pre-made templates for different use cases, which can be customized and enhanced with Jason AI. Also, you can automate email outreach with follow-up steps and messages based on your recipients' actions.

Similar to Reply.io, lemlist can improve your conversion rates with cold email templates. Also, lemlist can boost prospects' engagement as it simulates human-like behavior with advanced conditions. 

Campaign personalization

You can engage better and increase your reply rates by customizing your outreach message for every prospect.

As a dedicated cold outreach tool, this is where lemlist stands out. You can personalize your email at scale with custom text variables, add custom images and videos, and dynamic landing pages. 

Reply.io can make your messages memorable with personalized text by Jason AI and add custom videos from Vidyard. Also, Reply.io has no features designed to add custom images for each prospect. 

lemlist vs Reply.io: Which one should you pick?

Both tools can help you build your email list, set up the sequence, and reach out to your prospects. lemlist makes the job easier with a bigger B2B lead database, advanced conditions, integrated AI features, and better personalization features.