_lemlist_vs Snov.io Alternative

lemlist vs. Snov.io. Which one should you pick?

Pricing

Snov.io has a free plan with 100 email recipients and unlimited follow-ups, amongst other features. However, you won't be able to test its more advanced features.

To A/B test your email campaigns or share data with your team, you must switch to Snov.io’s Pro 5K plan, which costs $99/month.

Snov.io’s pricing ranges from $39 to $738 (for the Pro 100K plan) and has a 25% discount on annual plans.

Aside from the two main plans, Snov.io offers a Managed Service plan which starts at $3,999.

Like Snov.io, lemlist also offers a completely free plan (aside from the 14-day free trial), which grants you access to the people database, Chrome extension, AI writing assistant, and more.

For the paid plans, prices range from $39 to $159 when billed monthly. You’ll receive discounts if you decide to be billed quarterly (10%) or annually (20%).

You can easily find your leads emails and phone numbers on all available plans.

Plus, with your lemlist subscriptions, you can receive free access to lemcal (all paid plans) and lemwarm (plans Email Pro and above), which means you’ll make your outreach tool much more complete, as you’ll be covering all of your outreach bases.

Campaign management and automation

Both tools help you scale your campaigns and reach out to a lot of people. But keeping the human touch while interacting with your prospects builds trust and credibility.

Snov.io offers basic automation features such as email drip campaigns, follow-up sequences, and email scheduling. You can customize the email sequence based on recipient actions to trigger follow-up actions.

lemlist can simulate human-like activities at scale while with advanced conditions designed to engage with your recipients.

With lemlist, you can see all your interactions at a glance with the Unified Inbox, which gathers all messages, notes, and calling activity with each of your leads in a centralized inbox.

Both tools can add custom images and videos to emails, but only lemlist can do that without you having to edit the email code.

‍Multichannel outreach

Businesses that use at least 2 channels to reach out to their leads experience a 166% higher engagement rate.

Snov.io's primary focus is on email outreach, however, starting from the Starter plan, you can include LinkedIn automation to go for a multichannel strategy.

But there’s a major downside.

LinkedIn accounts are not included with your subscription, so you’ll have to pay an additional $69 per month for each account you wish to include. This means your price can scale up very quickly.

If you need more ways to reach your leads, lemlist is the better choice. It supports multichannel outreach through email, LinkedIn steps, calls (via Aircall), and you can include manual tasks in your sequences as well.

Building your sequence is simple. You can either generate the entire sequence using AI (we’ll get to that in a little bit), take any template from the in-app template library, or build them manually.

When you build your sequence manually you can add email, chat messages, voice messages, connection requests, profile visits, calls, etc…

And choose your preferred order and conditions.

And yes, you read correctly. You can include LinkedIn voice notes as automatic steps. You’ll simply have to record a generic message and let lemlist handle the personalization.

Here’s how:

‍AI

The most efficient sales outreach strategies involve a personalized approach, especially integrated with AI capabilities.

You can get over writer’s block with Snov.io email AI assistant.

However, choosing a tool that will free up as much as your time as possible but cutting down on other tasks is a must.

lemlist will customize the message for each recipient and significantly improve response rates.

When you create your AI sequence you’ll have to include a few facts, like your ICP, intention, language, tone, etc. and watch your personalized messages pop up.

Now, you’ve created your message with AI, but what else can lemlist’s AI do for you?

With the new AI variables you can cut down on other time-consuming tasks. Simple feed lemlist your prompts (or choose a template) and sit back.

These prompts can include cleaning your list of leads so there are 0 mistakes in your personalization, correcting your grammar, shortening your copy, or adding personalized icebreakers or P.S lines:

Email outreach and deliverability

Both lemlist and Snov.io offer tools to help you improve deliverability.

Beside the native features, users of lemlist pro plans have free access to lemwarm, warm-up and deliverability booster.

lemwarm goes farm beyond sending warm-up emails, you can carefully monitor your deliverability, check your technical setup, run email audits, receive tips from experts on how to improve your deliverability…

Which should you choose?

Snov.io has useful features, like email automation and warm-up, however, if you need a multichannel approach, your bill will get very expensive, very fast.

So if you need an AI-generated multichannel approach with lead generation features, dedicated warm-up, and a personalized booking page all in one, lemlist is definitely your choice.