_lemlist_vs Super Send Alternative

lemlist and SuperSend are great choices for cold outreach. Both tools support A/B testing, have AI-powered features, and outreach customization to better engage with your leads.
But which one is the right fit for your business?

Pricing

lemlist has 5 plans, starting with a free plan that will grant access to the people database, Chrome extension, and AI email writing among others. Paid plans start at $39/month and there’s no limit on running the number of campaigns or sent messages. You can test lemlist through its 14-day free trial - no card required.

Supersend also offers a 14-day free trial to test any plan you want. Its cheapest plan costs $30/month, but you can only send 1,000 messages and create two campaigns.

People database

With SuperSend, you have to assemble your leads list, as it doesn’t have a built-in lead database. However, SuperSend helps you not waste your outreach efforts with its email verifier.

lemlist saves you time when finding new prospects through its AI-powered B2B database of 450+ million contacts. Find your next client by searching the database by name, location, job title, profile language, work experience, and more.

Once you find the right persons, you can find their email and phone number, and add them to one of your campaigns.

Multichannel outreach

Both tools allow you to reach out to your leads through multiple channels.

Supersend helps you communicate with your prospects through email, Twitter, and LinkedIn automation. On LinkedIn, you can streamline profile visits, invites, and messages.

With lemlist, you can increase reply rates with multichannel outreach through email, LinkedIn, cold calls (via Aircall), and much more.

You can make the most of LinkedIn by automating connection requests, profile visits, commenting on your lead’s posts, and voice notes (coming soon).

Message personalization

SuperSend can create a unique message or image for each of your prospects. You can add variables for name, job title, company name, etc.

If you don’t know how to start your cold outreach message, provide SuperSend your lead’s profile. It will write a custom intro for you based on the available info.

As a dedicated cold outreach tool, this is where lemlist stands out. You can customize your email at scale with custom text variables, add custom images and videos, and dynamic landing pages.

Like SuperSend, lemlist has an AI icebreaker generator that allows you to generate unlimited icebreakers for your leads.

Additionally, lemlist offers AI variables that will help you clean your lead lists, and send unique messages completely tailored to your leads, from content to tone.

You can also use lemlist’s AI to shorten your copies and fix grammar.

Campaign optimization

Both tools protect your sender reputation with inbox rotation. This allows you to send many emails without ending up in spam.

Also, you can test multiple subject lines, intros, or CTAs and find out which works best with email A/B testing.

Besides testing for the best version, lemlist simulates human-like activities with complex workflows and automation. Every step of your outreach sequence is optimized for each lead’s interaction with your campaign.

lemlist vs SuperSend: Which one should you pick?

SuperSend has a friendly interface and enough features to help you connect with your prospects. However, its limits on emails and campaigns may be too restrictive for scaling.

lemlist is a better choice for sending a lot of emails while avoiding spam filters. Also, its customization features and AI integration make it a more comprehensive outreach tool.