Build your lead list with verified emails, write and personalize at scale,and send cold emails that actually get customers.
Reach Your ICP With the People Database
Filter your search by company name, size, industry, or location to target prospects aligned with your ideal buyer.
Send Multichannel Campaigns to Increase Engagement
With lemlist, you can reach your leads by LinkedIn, email, or phone calls.
Avoid Writer’s Block And Send Unique Messages
lemlist’s AI will save you hours of writer’s block while sending messages completely tailored to your leads.
lemlist and Reply are great choices for cold outreach. Both tools support A/B testing, have AI-powered features, and outreach customization to better engage with your leads.
But which one is the right fit for your business?
Pricing
lemlist has 4 plans, starting from $39/month and there’s no limit on running the number of campaigns or sent messages. You can test lemlist through its 14-day free trial - no card required.
Supersend also offers a 14-day free trial to test any plan you want. Its cheapest plan costs $30/month, but you can only send 1,000 messages and create two campaigns.
B2B lead database
With SuperSend, you have to assemble your leads list, as it doesn’t have a built-in lead database. However, SuperSend helps you not waste your outreach efforts with its email verifier.
lemlist saves you time when finding new prospects through its AI-powered B2B database of 450+ million contacts. Find your next client by searching the database by name, location, job title, profile language, work experience, and more.
Once you find the right persons, you can find their email and add them to one of your campaigns.
Multichannel outreach
Both tools allow you to reach out to your leads through multiple channels.
Supersend helps you communicate with your prospects through email, Twitter, and LinkedIn automation. On LinkedIn, you can streamline profile visits, invites, and messages.
With lemlist, you can increase reply rates with multichannel outreach through email, LinkedIn, cold calls (via Aircall), and much more.
You can make the most of LinkedIn by automating connection requests, profile visits, commenting on your lead’s posts, and voice notes (coming soon).
Message personalization
SuperSend can create a unique message or image for each of your prospects. You can add variables for name, job title, company name, etc.
If you don’t know how to start your cold outreach message, provide SuperSend your lead’s profile. It will write a custom intro for you based on the available info.
As a dedicated cold outreach tool, this is where lemlist stands out. You can customize your email at scale with custom text variables, add custom images and videos, and dynamic landing pages.
Like SuperSend, lemlist has an AI icebreaker generator that allows you to generate unlimited icebreakers for your leads.
Campaign optimization
Both tools protect your sender reputation with inbox rotation. This allows you to send many emails without ending up in spam.
Also, you can test multiple subject lines, intros, or CTAs and find out which works best with email A/B testing.
Besides testing for the best version, lemlist simulates human-like activities with complex workflows and automation. Every step of your outreach sequence is optimized for each lead’s interaction with your campaign.
lemlist vs SuperSend: Which one should you pick?
SuperSend has a friendly interface and enough features to help you connect with your prospects. However, its limits on emails and campaigns may be too restrictive for scaling.
lemlist is a better choice for sending a lot of emails while avoiding spam filters. Also, its customization features and AI integration make it a more comprehensive outreach tool.
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