OPERATIONAL
RELATIONSHIP-BASED
FOR SALES TEAMS
Cold Email Template: Trouver le bon interlocuteur dans une entreprise
76
New contacts reached
72%
Open rate
18%
Reply rate
4
Meetings booked
Why it Works
This campaign taps into the collaborative nature of most workplace environments. By asking for assistance in a friendly and respectful manner, it encourages the recipient to either engage directly if they are the correct contact or to facilitate an introduction to the right person. It's a non-invasive way to navigate through a company's internal structure and find the person responsible for a specific tool or task.
Learning from this Campaign
The key takeaway from this campaign is the power of a simple request for help. People are often willing to assist, especially when the request is polite and acknowledges the size and complexity of their team. This approach can be more effective than cold calling or cold emailing without any prior engagement.
When to Use It
This strategy is particularly useful when trying to identify the right point of contact within a large organization. It's also helpful when you have limited information about the company's internal roles and responsibilities.
Who Can Use It
Sales professionals, marketers, and business development managers can use this template when they need to find the right contact within a company to discuss their product or service. It's also useful for anyone in a role that requires networking within specific industries or companies.
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Lead Account Executive @lemlist