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LinkedIn
Is LinkedIn Premium Worth the Cost?
lemlist team
April 7, 2024
|
7 min. read
lemlist team
LAST UPDATED
May 10, 2024
READING TIME
7 min.
Are you struggling to become a LinkedIn celebrity and turn your brand into a legend?
LinkedIn Premium could be the tool to get the wanted results. It assists you with your resume, offers more education, and includes a writing assistant.
But is a LinkedIn Premium account worth its cost? Or can you get the same results for free by putting in the effort?
What is LinkedIn Premium?
LinkedIn Premium is an upgraded and paid version of your LinkedIn free account.
LinkedIn Premium offers various plans, so you can select the one that best fits your needs. Each plan providesa set offeatures and tools to take your networking to another level.
Whether you're a job seeker, a business professional, or a recruiter, there's a premium plan designed with your career trajectory in mind.
LinkedIn Premium is divided into four main categories: Premium Career, Premium Business, Recruiter Lite, and LinkedIn Sales Navigator.
Each plan offers unique features that cater to specific goals and professional activities on the platform.
Premium Carreer plan is aimed at individuals looking to make their next career move. It provides tools to help you stand out to recruiters and get insights into how you compare with other applicants.
Premium Business is designed for those seeking to grow their business network and gain deeper business insights.
Recruiter Lite is an entry-level recruiting tool that helps talent hunters find and manage candidates.
Meanwhile,LinkedIn Sales Navigator is a powerful tool for sales professionals. It offers advanced search capabilities and enhanced visibility into extended networks.
The value proposition of LinkedIn Sales Navigator is particularly noteworthy.
It's a sophisticated feature set that enables sales professionals to target the right buyers, understand key insights, and engage with personalized outreach. For those in sales and business development, this tool can be a game-changer in lead generation and relationship management.
Advantages of a LinkedIn Premium Subscription
Subscribing to LinkedIn Premium offers a variety of features that can significantly enhance your professional online presence. Let's take a closer look at LinkedIn Premium's best features:
1. Access to InMail Credits
One of the most coveted benefits is InMail credits, which allow you to directly message anyone on LinkedIn, even if you're not connected.
This feature is particularly useful for job seekers looking to reach out to hiring managers or for sales professionals seeking to initiate conversations with potential leads.
2. See who viewed your LinkedIn profile
Another key advantage is the ability to see who has viewed your profile.
This feature satisfies curiosity and enables you to understand the audience interested in your professional background, which can lead to more informed networking strategies.
3. Incognito browsing
You can view people’s LinkedIn profiles without them knowing, and you still get a list of people that visited your profile in the last 90 days.
4. Efficient search features
LinkedIn Premium also offers advanced search filters, allowing you to refine your search for people, jobs, and companies with high specificity.
This can be incredibly beneficial when looking for new opportunities or seeking to connect with industry peers.
Moreover,LinkedIn Learning is an invaluable resource included in a Premium subscription.
5. LinkedIn Learning
A Premium LinkedIn account provides access to a vast library of courses covering a wide range of skills and industries. For those committed to continuous learning and career development, this feature alone can be a compelling reason to invest in Premium.
6. Enhanced job searches
Job seekers with a Premium account also have the advantage of being featured as a Featured Applicant when applying for jobs, which can increase visibility and the likelihood of being noticed by recruiters.
7. Writing assistant
LinkedIn Premium helps you improve your profile’s headline and summary by making personalized suggestions.
LinkedIn Free vs. LinkedIn Premium Accounts
Is upgrading to a Premium account really worth it? Let’s take a look.
A free LinkedIn account provides a solid foundation for networking, job searching, and establishing an online professional presence. Users can connect with others, apply for jobs, and share content without any financial commitment.
However, a LinkedIn Premium account takes the possibilities further.
It offers exclusive features such as the ability to see who has viewed your profile, detailed insights on other profiles, and the ability to use InMail to directly contact anyone on LinkedIn, even if they are not in your network.
These advantages can provide a significant edge in a competitive job market or a crowded sales landscape.
The cost-benefit analysis of upgrading to a premium account depends largely on individual needs and professional circumstances.
For instance, Premium Career users gain access to interactive interview preparation tools and applicant insights, which can be invaluable for job seekers. On the other hand, Premium Business and Sales Navigator subscriptions offer advanced search filters and lead recommendations, which are crucial for sales professionals looking to generate new business opportunities.
There are scenarios where the premium features may not justify the cost.
If your networking and job search efforts yield results through the free account, or if the premium features do not align with your specific objectives, the investment might not be necessary.
The premium investment can be a game-changer for those who are aggressively seeking to expand their career opportunities or accelerate business growth.
It's important to weigh the functionalities of both account types.
While the free version offers a robust platform for professional networking, the premium version is designed for those who seek more in-depth information, more direct communication channels, and advanced tools for job searching or lead generation.
When to Use Each LinkedIn Premium Plan
In business, we all have different jobs and goals, so what works for one may not work for another.
If you're thinking about upgrading to a LinkedIn Premium plan, you should get better insight into which one will better suit your needs.
For job seekers, LinkedIn Premium can be a powerful tool.
It grants access to features like the "Who's Viewed Your Profile" and "Featured Applicant," which can significantly increase visibility to potential employers.
Additionally, the Premium Career plan offers tailored insights on how you compare to other applicants, which can be instrumental in understanding the competitive landscape and improving your job application strategies.
Here are 12 tips given by LinkedIn to perfect your strategy!
On the other hand, recruiters and HR professionals may find immense value in the Recruiter Lite plan.
This plan offers more InMail credits, advanced search filters, and the ability to save and organize candidate profiles, making finding and reaching out to top talent easier.
Sales professionals stand to benefit from LinkedIn Premium through the Sales Navigator plan.
This tool is tailored for sales teams and individuals by providing sophisticated algorithms that help identify and recommend potential leads.
It also allows tracking client updates and industry news, which can be vital for maintaining client relationships and staying ahead in the sales game.
For sales professionals, the Sales Navigator Core is a game-changer.
It's designed to help you target the right buyers, understand key insights, and engage with personalized outreach.
To get the most out of Sales Navigator, use its advanced search to filter prospects by industry, company size, role, and more.
Save leads and accounts regularly to receive updates and notifications that can inform your sales strategy and help you stay on top of any developments within your target accounts.
Those in remote or specialized fields may also find LinkedIn Premium particularly beneficial.
The advanced search capabilities enable users to connect with industry-specific groups and professionals beyond their immediate network, which can be challenging when working in niche markets or remote locations.
Additionally, LinkedIn Premium members have access to LinkedIn Learning, an extensive library of courses covering many professional skills.
Engaging with this content also demonstrates a commitment to self-improvement and lifelong learning to potential employers or clients.
Ultimately, the ability to access LinkedIn Premium’s benefits varies by professional need.
For some, the networking capabilities and basic job search functions of a free account may suffice.
However, for those who are actively seeking to elevate their career or business prospects, LinkedIn Premium's advanced features can provide the additional leverage needed to stand out in a crowded marketplace.
Optimize the Use of LinkedIn Premium
To make the most out of your LinkedIn Premium account, it's crucial to understand and effectively utilize its features.
With InMail, you can directly contact anyone on LinkedIn without an introduction or contact information.
To optimize the use of InMail, it's important to craft personalized, concise, and professional messages that clearly state the purpose of your outreach. This approach increases the chances of receiving a response and can build relationships.
Another critical aspect of LinkedIn Premium is the ability to create a highly optimized profile.
Premium members can access detailed insights on who's viewed their profile, including how they found you and their industry and title. Use this data to tailor your profile to appeal to the audience you want to attract.
Make sure your profile is complete, with a professional photo, a compelling headline, and a detailed summary highlighting your unique value proposition.
Finally, consistent engagement on LinkedIn is essential.
Share industry-relevant content, participate in discussions, and publish articles to establish your thought leadership. This activity, combined with LinkedIn Premium's features, will help you build a strong professional brand and network that can open doors to new opportunities.
Check out this video and become a lead magnet with your posts! ⬇️
Key Takeaways
The question remains: is LinkedIn Premium truly worth the investment?
-> You can test the LinkedIn Premium features through its free trial.
-> The worth of LinkedIn Premium often comes down to how you will use its features.
For job seekers, the Featured Applicant status and the ability to see who has viewed their profile can provide a significant edge in a competitive job market.
For sales professionals and business owners, LinkedIn Sales Navigator can be an indispensable tool for lead generation and targeted outreach.
Yet, the benefits must balance the cost.
-> While LinkedIn Premium is paid monthly, the potential benefits can be substantial. It's important to consider the specific advantages that LinkedIn Premium offers to your unique situation.
On one hand, the expanded network visibility, InMail credits, and advanced search filters may justify the expense for some.
On the other hand, the free account may be sufficient for those who do not require those advanced features.
-> In making your final decision, consider your professional objectives, the value of the features to your career or business strategy, and your willingness to engage with the platform consistently. LinkedIn Premium is not a magic solution, but it can be a valuable asset in your professional toolkit with the right approach.
FAQs
How does LinkedIn Premium differ from a free account?
LinkedIn Premium offers additional features such as InMail credits, advanced search capabilities, and detailed insights on who's viewed your profile.
Can I try LinkedIn Premium before committing to a subscription?
Yes, LinkedIn often offers a free trial period for its Premium plans, allowing you to test the features before making a financial commitment.
Is LinkedIn Premium beneficial for all industries and career levels?
While LinkedIn Premium can be beneficial for many, its value may vary depending on your industry, career level, and how actively you use LinkedIn to achieve your goals.
Will LinkedIn Premium guarantee me a job?
While LinkedIn Premium provides tools that may enhance your job search, it does not guarantee job placement. Success depends on various factors, including your industry, experience, and how you leverage the platform's features.
Does LinkedIn Premium offer better networking opportunities?
Premium accounts can increase your visibility and provide greater access to other LinkedIn members, but effective networking still requires a proactive approach and strategic engagement.
Are the learning courses on LinkedIn Learning exclusive to Premium subscribers?
LinkedIn Learning offers a vast array of courses, many of which are exclusive to LinkedIn Premium subscribers, providing a valuable resource for ongoing professional development.
lemlist team
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