How WeTransact uses lemlist to reach 3k+ leads weekly without landing in spam

Meet WeTransact, a SaaS that makes publishing & sales on the Microsoft Azure Marketplace simple

WeTransact was founded with the purpose of helping software vendors (ISVs) who struggled to publish and sell their SaaS solutions to the Microsoft Commercial Marketplace.

‍

They offer a plug-and-play integration to Microsoft that can be leveraged by all kinds of ISVs. Once listed, the ISV leverages the WeTransact marketing platform to drive more sales.

‍

We shrink publishing efforts to 2.30h, and first sales typically land within the first 3-4 months. - João Jorge, Head of Growth at WeTransact

‍

‍

Apart from creating sales opportunities through their educational webinars with Microsoft, they wanted to create partnership opportunities through networking and collaboration proposals.

‍

To grow its customer base via reseller network and vice versa, WeTransact needed a reliable outbound solution to start meaningful conversations with their target audience.

Keeping up with Google’s and Yahoo’s anti-spam requirements

To open new sales and networking opportunities in 3+ regions in just one year, the WeTransact team had to approach potential resellers through cold outreach.

‍

Our goal was to reach as many people as possible (qualified prospects only) within a month.

‍

However, keeping up with Google’s and Yahoo’s anti-spam requirements means they had to stick to a daily limit of 60-100 emails/day/sender.

‍

To beat email-sending volume limits and reach more potential collaborators, they would have to follow this process:

→ manually duplicate campaign content
→ manually assign different reps as senders
→ manually distribute leads to each sender’s campaign
→ lose tons of hours & $$$ on repetitive outreach tasks.

‍

To scale their outreach while avoiding spam, they used lemlist, which allowed them to add multiple emails per paid seat and send 1 campaign from multiple accounts.

Reaching out to 3k leads weekly without risking spam

In short, as a lemlist user, you’re able to add 3 to 15 emails per seat, depending on the plan you choose.

‍

All the WeTransact crew has to do is select different lemlist accounts as senders, and lemlist can randomly assign them different leads, saving them tons of hours & $$$!

‍

‍

They can use the Inbox rotation feature to create role-playing scenarios and send emails, LinkedIn invites, or messages from other teammates’ accounts.

‍

What really made lemlist stand out from competitors is its ease of use.

10x more leads reached → 5x more sales opportunities

‍

lemlist allows us to send 3000 emails weekly. Our strategy is primarily focused on bulk reach out for webinars.

‍

‍

With lemlist’s option to add multiple senders to one seat and rotate emails within the campaign, WeTransact managed to

→ send 3000k emails weekly
→ which means reaching 10x more leads
→ that resulted in 5x more sales opportunities

‍

With lemlist’s email verifier, we are able to filter out any undeliverable emails, and because of lemwarm, we can guarantee that our emails will show up at the top of our prospect's inbox.

‍

As for future, WeTransact crew continues making listing and selling on Microsoft Commercial Marketplace smooth as possible. And their outreach tool of choice?‍

‍

We plan to use lemlist as the pillar of our outreach – sales, partnerships, customer updates, etc.