_lemlist_vs Woodpecker Alternative

What’s the best choice between lemlist and Woodpecker? Both are cold outreach tools designed to automate, manage, and optimize your cold email campaigns.

But which one can bring you the best results? In this article, we’ll compare their features, strengths, and how well they fit you or your business outreach needs.

Pricing

You can test how lemlist and Woodpecker work through their free trials.

lemlist has a 14-day free trial for each plan - no card required. You can test lemlist features as there is no limit on contacted or stored leads, campaigns, or sent emails. Then, you can choose one of lemlist plans that start at $39/month, or if you’re not ready to commit to a paid plan, you can go for the Free plan. Yes, free forever.

Woodpecker offers a more restrictive free trial. You can test its features for 7 days or until you contact 50 prospects. The limit you reach first applies.

Although Woodpecker seems to be the cheapest option of the two, this comes at a price. Meaning: missing features.

For example, lemlist allows unlimited campaigns in all plans, whereas with Woodpecker they’re limited to a certain number of leads.

Most importantly, with Woodpecker all you can do is send emails. You don’t get lead generation features and AI writing capabilities are much more limited than lemlist’s.

B2B people database

A database with potential clients takes the guesswork out of email list building, as the leads are already verified. Woodpecker doesn’t have a B2B lead database, so you have to import your lists of leads or contacts into the platform for email outreach campaigns.

lemlist has a 450+ million contact database available with every plan. You can find and reach out to your ideal prospects with just a few clicks.

Filter through the database by location, job title, school degree, word in LinkedIn description, technologies used, year in current company, funding, buyer intent filter, and so much more.

You can now also get your leads’ phone numbers to include cold-calling in your outreach strategies!

Campaign automation and management

Woodpecker helps you to set up your email campaigns with its easy-to-use interface. You can add up to 11 follow-up messages based on your recipients' actions. You can set the delay time for follow-ups and the exact times for Woodpecker to send your emails.

You can check your campaign performance with Woodpecker’s informative graphs and statistics. You know exactly how your campaign is doing not only from a conversion standpoint but also from reputation and deliverability aspects as well.

lemlist helps you boost your conversions with advanced conditions. This means you can set up the next action based on your recipients actions.

For example, if they have a LinkedIn URL, you can have lemlist send them a LinkedIn. If they don’t have a LinkedIn URL, you can schedule another action such as a cold call (via Aircall or Ringover), or send another email.

Additionally, you can save all your interactions with each lead in your Unified Inbox, meaning you won't miss any messages or notes in your multichannel campaign.

lemlist reports show you how your email outreach campaign is performing in real time. You can check the efficiency of every outreach channel such as email or LinkedIn visits, messages, invites, or voice notes.

Multichannel outreach

Both tools can get you more replies with multichannel outreach.  Woodpecker uses Dux-Soup to automate LinkedIn profile visits, connection requests, or messages. You can even include emails, phone calls, and manual LinkedIn tasks to connect with your prospects.

The only issue is that with Woodpecker, you’ll need to have some prior knowledge on the best formula for your sequences, as you’ll have to build them yourself.

lemlist also offers multichannel sequences, where you can include emails, phone calls (via Aircall), LinkedIn profile visits, connection requests, messages, and voice notes!

The best part is, that if you’re not sure how to structure your campaigns, lemlist’s got your back.

You can either take any of the templates in the in-app template library, or you can generate the entire sequence with AI.

Here’s how:

Email warm-up and deliverability

Woodpecker improves your sender reputation by warming up your email. This feature is included with all Woodpecker plans, but you can’t use it with a Google account.

Also, Woodpecker ensures email providers do not block you as it monitors and changes the sending frequency.

The amount of email accounts you can warm up for free will depend on the chosen pricing plan and you can buy extra warm-ups for $5 per email account.

Although lemlist doesn’t have it’s own integrated warm-up system, it has something better.

If you subscribe to lemlist Email Pro, you get free access to lemwarm.

lemwarm is a tool dedicated to email warm-up, and boosting and monitoring your deliverability. Aside from free automated warm-up and receiving insights and tips that will increase your deliverability, you can run deliverability tests that will tell you:

• your deliverability score,
• your technical setup status
• spam-trigger elements via content audits

Outreach personalization

Woodpecker has basic personalization features such as dynamic custom fields or sending your emails. You can add your personalization by including tags such as {{firstName}}, which you can find in their library of snippets.

Although you can send your personalized cold emails at scale, they will still look kind of generic, as it doesn’t really include anything that could resonate with the lead on a deeper level.

Now, to be honest, as cold email evolves, getting your lead to feel like you’re sending a unique email is getting harder and harder. However, lemlist works hard on keeping personalization features powerful, relevant, and useful.

With lemlist, you can add text variables, use custom images and videos, dynamic landing pages, or use liquid syntax, for starters.

lemlist has recently incorporated AI variables that will stand by your email’s personalization every step of the way. Starting from cleaning your list of leads automatically so that your personalization is seamless, without capital letters or emojis where they shouldn’t be.

You can also include completely unique and tailored icebreakers and P.S. lines in your emails that will capture your leads attention by making them see you did your research on them!

lemlist can also personalize your LinkedIn voice notes (as we mentioned before). You’ll simply have to record your generic message and lemlist will personalize your voice messages in bulk.

lemlist vs. Woodpecker: Which one should you pick?

Woodpecker is a good choice for small teams that don’t send many cold emails. Its best features include a friendly interface, optimizing and tracking email campaigns, and an email warmup function. However, you will have to pay more as your email list keeps growing.

lemlist allows you to send a large volume of emails at no extra cost. Also, its AI features and advanced campaign conditions help you personalize your emails at scale.