Here's a networking cold email targeting business owners in the new area 👇
Let's see how Robbie, the Managing Director at myBrightside lead gen agency, would improve it so you can replicate his tips for more replies!
Here's what stops prospects from replying to this cold email:
#1 Unclear value
Moving to the new area won’t be a reason enough for prospects to book a meeting with you. Instead, focus on what’s in it for them.
#2 Image choice
Even though sharing images in your cold emails boosts replies, Robbie advises using this image in the second email as it might come off as too pushy with the rest of the email.
#3 Vague CTA
The CTA is too open, giving full power to the prospects instead of encouraging them to take action with a clear next step.
Instead, Robbie would break down this 1 email intro 3-step sequence to catch prospects' attention more friendly.
Here’s an example of one of the emails that would help you to network:
What brings this email a high reply rate?
#1 Liquid syntax
Using logical and comparison operators will help you get replies by adding that extra personalized touch, e.g., greeting depending on the time of prospects' day.
#2 Human-like follow up
When talking to your prospects, try sounding as much as their friend, being genuine about your actions and intentions.
#3 Personalized opener
Adjust the intro line to each of your leads to prove you've done your research about them. This will help you stand out from generic competitors' emails.
You can leverage the power of AI to write networking emails that get replies in less than 1 min. Check out how in this article and revolutionize the way you do outreach 👇
P.S. Watch the full cold email teardown for even more tips on booking meetings here.
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To reach out to your leads, industry leaders, potential hires, or your next employers, you need to have their valid email addresses.
Here are 3 methods to help you find emails from your LinkedIn prospects:
1. Manually check for prospects' emails on their LinkedIn profiles
You'll notice that many people, especially those working in Growth, Partnerships, or Sales, put their email addresses directly on their LinkedIn profile as they want people to contact them quickly.
To access your prospect’s email address:
[ ] Go to their LinkedIn profile
[ ] Click on “Contact info”
If they put them as "visible", you'll have access to their email address and possibly phone number.
Pro tip: Check out the "About" section of your prospects' LinkedIn profiles, as people often share their contact info for networking purposes.
2. Use LinkedIn email finder tools to find 15%-55% valid emails
Email finders such as LeadFuze and UpLead will help you extract email addresses associated with specific LinkedIn profile.
You can find a full list of top email finder tools in this article
3. Find 80%+ valid emails directly from your outreach app
To ensure you find the right outreach contacts without the technical skills or losing time on manual work, you can use lemlist’s Smart Enrichment!
Thanks to the waterfall enrichment method, Smart Enrichment users get 80%+ valid emails compared to other providers’ users that get 15-55%.
This method sources leads' data from multiple vendors to get the most emails, with the highest quality, in the shortest time!
Here’s how you can find 80%+ valid emails with lemlist’s Smart Enrichment:
[ ] log into your lemlist account (or start a 2-week free trial)
You'll get free tokens so that you can use lemlist's Smart Enrichment on each plan, even during your free trial!
[ ] search for your leads on LinkedIn
[ ] enrich & import your leads directly to your campaign with 1 Chrome extension
… and get over 80%+ valid emails and leads' clean information, ready to boost your replies!
P.S. To get a full breakdown of these 3 methods and find qualified contacts in seconds, check out this article 👇
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Your email deliverability is your emails' ability to avoid the spam folder and land in your audience's inbox.
Emails in spam = low open & reply rates = no meetings booked 🥵
Here are 3 tips to keep your emails out of spam:
✅ Verify your technical setup
Completing your technical setup or email authentication ensures your emails are delivered to your audience. Email providers use this to verify your sender identity.
Your technical setup includes the following settings:
[ ] SPF (Sender Policy Framework)
[ ] DKIM (DomainKeys Identified Mail)
[ ] DMARC (Domain-based Message Authentication, Reporting & Conformance)
✅ Check if you’re on any blacklists
If your email address is on a blacklist, your emails will go straight to your audience’s spam folder, which ruins your chances of building relationships with them.
You can use a tool like lemwarm to track whether you’re on any blacklists and get tips to be removed.
✅ Avoid writing spam-trigger content
Some words in your emails can trigger spam filters and land your emails in the spam folder. The overuse of these “spam trigger words” ruins your deliverability.
Wondering if your emails have been landing in spam?
You can test your email deliverability for free here!
In < 20 seconds, you’ll get:
→ your deliverability score
→ a full check of your technical setup (+ how to fix it)
→ a content audit to spot spam triggers
Take care,
G and the team
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