Identify B2B or B2C companies

How to find this variable?

A company’s business model (B2B or B2C) can typically be identified through its website or B2B lead database.

How to use it?

Knowing whether a company is B2B or B2C helps tailor communication and marketing efforts. For instance, B2B communications may focus on ROI, efficiency, and long-term partnerships, whereas B2C communications might highlight customer benefits, convenience, and personalization.

Use cases

Marketing Campaigns: Develop and execute marketing campaigns that are specifically designed to engage either businesses or individual consumers based on the company’s target audience.

Product Offerings: Adjust product or service offerings to better suit the needs of either businesses or consumers, based on the identified model.

Sales Strategies: Customize sales approaches to address the specific needs and buying behaviors of businesses or individual consumers, enhancing effectiveness and customer satisfaction.

The prompt

Based on the following company description, determine if the company is very likely to be a Business to Consumer (B2C) or Business to Business (B2B) company.

Output 'B2C' if it is very probable that the company is B2C.
Output 'B2B' if it is very probable that the company is B2B.
Output 'N/A' if the company description is empty.

Input company description: {{companyDescription}}
Output:

copy prompt

Your input

1. ‘We create personalized shopping experiences for end consumers with our innovative e-commerce platform.’

2. ‘Providing robust supply chain solutions to small and medium-sized enterprises.’

3. ‘Dedicated to delivering professional-grade tools and equipment to construction companies.’

4. ‘’

Your output

1. B2C

2. B2B

3. B2B

4. N/A

How to implement

1
Step 1: Open your “Lead list” in your lemlist campaign.
2
Step 2: Create a new column and select “Create AI column”. Enter the name of your AI variable and click “Save”.
3
Step 3: Paste the prompt and click “Generate”!
Use this prompt in lemlist
Copy this prompt to the clipboard
Why this prompt?
Analyze companies description to see if they're B2B or B2C

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How to leverage the full power of prompts with lemlist AI variables

1

Generate an AI variable from leads

Top 1% sales reps use this AI-powered workflow to automate outreach and book meetings effortlessly.
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Analyze & sort with AI

Add your prompt or choose the best-performing ones from the library, without leaving the lemlist app.
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Get clean & segmented info

Segment leads for ultra-targeted approach, craft personalized icebreakers, and clean messy copies.

“Emails generated are short and respect copywriting standards. The AI did some research to add relevant content to the messaging!”

Philippe Araba
Business Developer @Shortways

“The process was very simple, and I like the scripts proposed!”

Lucia Lehmann
Sales Manager @Inside Sales

“Amazing! Especially for a dinosaur in tech like me, it’s magical! Got a full personalized sequence only after 3 minutes!“

Nadja El Fertasi
Consultancy @Thrive with EQ

"Huge time saver - it saves us between 5 and 8 minutes to create personalization per each lead."

Ali Rahmani
Co-Founder @Tango Prospection

"I find the results quite impressive. I only spend a little bit of time to tweak the final copy."

Arnaud Renoux
Founder @The Scalelab